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Latest:
  • The 101 of Packaging Design
  • The Story of boAt: Sailing in Tough Indian Waters
  • Dividends and Losses: An Infrequent Affair
  • An Opportunity for Specialty Chemical Industry in India
  • The Packaged Dog Food Market in India

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Recent posts

The 101 of Packaging Design
Consulting Experience Marketing Placements//GDPI//Interview 

The 101 of Packaging Design

January 16, 2021January 18, 2021 Sage

With this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing

Success story of boAt
Brand stories 

The Story of boAt: Sailing in Tough Indian Waters

January 8, 2021January 8, 2021 Sage
Dividends and Losses
News Business 

Dividends and Losses: An Infrequent Affair

December 30, 2020December 30, 2020 Sage
Specialty Chemical Industry in India
Market Research 

An Opportunity for Specialty Chemical Industry in India

December 26, 2020December 26, 2020 Sage

Brand Stories

Success story of boAt
Brand stories 

The Story of boAt: Sailing in Tough Indian Waters

January 8, 2021January 8, 2021 Sage

With this piece, we take a look at the story of boAt in India. the boAt is an Indian Consumer

The story of Apple
Brand stories Marketing 

The story of Apple: What makes Apple, Apple?

November 26, 2020November 26, 2020 Sage
Patanjali Case study - The rise of Swadeshi Titan
Brand stories Consulting Marketing 

Patanjali case study: The rise of Swadeshi Titan

November 17, 2020December 5, 2020 Sage
Airbnb case study
Marketing Brand stories Consulting 

Airbnb case study: Your Home away from Home

November 5, 2020November 11, 2020 Sage

Industry learnings

The 101 of Packaging Design
Consulting Experience Marketing Placements//GDPI//Interview 

The 101 of Packaging Design

January 16, 2021January 18, 2021 Sage

With this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing

The 101 of how to make a Marketing Plan
Marketing Consulting Experience Placements//GDPI//Interview 

The 101 of how to make a Marketing Plan

December 5, 2020December 5, 2020 Sage
The 101 of How Product Innovation works
Placements//GDPI//Interview Business concepts Experience Marketing 

The 101 of How Product Innovation works?

November 28, 2020November 28, 2020 Sage
The 101 of How Advertisements are made
Placements//GDPI//Interview Brand Campaigns Experience Marketing 

The 101 of How Advertisements are made

November 14, 2020November 28, 2020 Sage
What-is-marketing-strategy-all-about-Casereads-Saurabh-Bajaj
Placements//GDPI//Interview Experience Marketing 

What is Marketing Strategy all about?

November 1, 2020November 28, 2020 Sage
How-to-prepare-for-consulting-and-case-interviews
Placements//GDPI//Interview Consulting Experience 

How to conquer Consulting and Case Interviews?

October 19, 2020October 19, 2020 Sage

Market Research

Specialty Chemical Industry in India
Market Research 

An Opportunity for Specialty Chemical Industry in India

December 26, 2020December 26, 2020 Sage

Today, we’ll look at Specialty Chemical Industry in India. We start by looking at the global chemical industry figures vs

The Packaged Dog Food Market in India
Market Research Marketing 

The Packaged Dog Food Market in India

December 22, 2020December 22, 2020 Sage
Cloud Kitchen Industry in India
Market Research Consulting Marketing 

Cloud Kitchen Industry in India

December 18, 2020December 20, 2020 Sage
Emerging Electric Vehicle Industry in India
Consulting Market Research Marketing 

Emerging Electric Vehicle Industry in India

December 12, 2020December 20, 2020 Sage
Hospitality industry in India
Market Research Consulting Finance Marketing 

Hospitality Industry in India: Pre/Post COVID

December 8, 2020December 20, 2020 Sage

News

Dividends and Losses
News Business 

Dividends and Losses: An Infrequent Affair

December 30, 2020December 30, 2020 Sage

15th of December witnessed an unprecedented event in the Indian Stock Markets. Majesco Ltd, an insurance technology firm, announced a

AGR Dues explained- A 17-Year-old bleeding wound
News Business 

AGR Dues explained: A 17-year-old bleeding wound

October 13, 2020October 13, 2020 Sage
The Resurgence against the App Store Monopoly
News Business Tech 

The Resurgence against the App Store Monopoly

October 8, 2020October 8, 2020 Sage
Shapporji Pallonji exiting TATA feature
News Business 

Shapoorji Pallonji exiting Tata Group: All you need to know

October 6, 2020October 6, 2020 Sage

Tech

Drone market in India - Taking flight
Market Research Consulting Finance Marketing Tech 

Drone market in India: Taking flight

November 20, 2020November 23, 2020 Sage

With this piece, we take a look at the Drone market in India. And no, this isn’t a robot uprising,

The rise of AI - ML use cases post-COVID
Market Research Consulting Finance Marketing Tech 

The rise of AI-ML use cases post-COVID

November 6, 2020November 6, 2020 Sage
What is Marketing Analytics- A/B Testing and CLV
Tech Marketing 

What is Marketing Analytics, A/B Testing and CLV?

October 27, 2020November 13, 2020 Sage
FinTech in India and the world_ Evolution- Impact- and Uses
Market Research Banking Consulting Finance Tech 

FinTech in India and the world: Evolution, Impact, and Uses

October 20, 2020October 20, 2020 Sage

Past Simplified

Rohingya Crisis
Learnings of the Past News Politics 

What is the Rohingya crisis?

April 19, 2020October 16, 2020 Sage 0

Before we learn about the Rohingya crisis let’s first understand their history. Rohingyas are an Ethnic group who has lived

Yes-bank-crisis
Brand stories Learnings of the Past 

Case Study: The YES Bank Crisis

April 12, 2020November 23, 2020 Sage 1
2008 Financial Crisis
Learnings of the Past 

Case study: The 2008 Financial Crisis explained

March 20, 2020November 24, 2020 Sage 8
Babri Masjid Case
Learnings of the Past Politics 

Babri Masjid Case study: The Timeline of 500 years

January 30, 2020November 9, 2020 Sage 2
What is Article 370?
Politics Learnings of the Past News 

What is article 370? Kashmir’s special status explained

October 29, 2019September 8, 2020 Sage 0

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Recent Posts

  • The 101 of Packaging Design
  • The Story of boAt: Sailing in Tough Indian Waters
  • Dividends and Losses: An Infrequent Affair
  • An Opportunity for Specialty Chemical Industry in India
  • The Packaged Dog Food Market in India
  • Cloud Kitchen Industry in India
  • [Part-1] FMCG Brands of Tomorrow: Instant Mashed Potatoes Category
  • Emerging Electric Vehicle Industry in India

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