The 101 of Brand Architecture
With this piece, we understand what Brand Architecture is, we look at the types of Brand Architectures and then essentially
Market Research
What is Behavioral Economics? ft. Common Consumer Behaviour
With this piece, we take a look at what is Behavioral Economics. We understand how various techniques are used in
News
Dividends and Losses: An Infrequent Affair
15th of December witnessed an unprecedented event in the Indian Stock Markets. Majesco Ltd, an insurance technology firm, announced a
Tech
Drone market in India: Taking flight
With this piece, we take a look at the Drone market in India. And no, this isn’t a robot uprising,
Past Simplified
What is the Rohingya crisis?
Before we learn about the Rohingya crisis let’s first understand their history. Rohingyas are an Ethnic group who has lived
