The 101 of Brand Architecture
With this piece, we understand what Brand Architecture is, we look at the types of Brand Architectures and then essentially
Read more
Brand Campaigns
The Power of Scent Marketing
With this piece, we take a look at the Power of Scent Marketing. The author of this piece is Kunal
Read more
A brand that woke up India – Tata Tea Jaago Re Campaign
With this piece, we take a look at Tata Tea Jaago re campaign case study. We understand how the initiative
Read more
How to deliver a Killer Advertising Brief!? Top 5 questions to ask
With this piece, we understand how to deliver a killer advertising brief. The aim of the piece is simple –
Read more
The 101 of How Advertisements are made
With this piece, we take a look at how advertisements are made. We’re often amazed to see fancy advertisements running
Read more
Understanding Brand Personality examples and types
With this piece, we take a look at Brand Personality examples and types. We understand the concept of Brand Personality
Read more
Story of Titan: India’s most successful consumer brand
With this piece, we take a look at the story of Titan, India’s most successful consumer brand. We take a
Read more
Meme Marketing: Memes and Brands – A Thrilling Marriage Story
Meme Marketing is picking steam over the last few years. The phenomena was apparent during the recent “Binod” and “Rasode
Read more
Excellent Customer Experience using AR: The Future
The piece talks about how AR is revolutionizing the future of Customer Experience. We take examples of brands like Frooti,
Read more
Surrogate Marketing: The only way for brands to promote banned products?
With this piece, we take a look at Surrogate Marketing by taking examples of advertisements of a few famous brands
Read more
Customer Engagement in times of COIVD
In a purely marketing purview, COVID gave an opportunity to the brands to bring out their creative best. It helped
Read more
A study of Brand vs Customer centric Marketing: KFC vs Maggi
Customer centric Marketing vs Brand centric Marketing by using the example of Maggi and KFC Before we start, please note,
Read more