Brand campaigns

A brand that woke up India – Tata Tea Jaago Re Campaign

With this piece, we take a look at Tata Tea Jaago re campaign case study. We understand how the initiative… Read More

Meme Marketing: Memes and Brands – A Thrilling Marriage Story

Meme Marketing is picking steam over the last few years. The phenomena was apparent during the recent "Binod" and "Rasode… Read More

Tata Pravesh Initiative: The #OpenHope campaign

With this piece, we take a look at the #OpenHope campaign by Tata Pravesh. The first part of this campaign… Read More