Brand stories

Patanjali case study: The rise of Swadeshi Titan

With this piece, we take a look at the Patanjali case study. The company has built an empire against global… Read More

Airbnb case study: Your Home away from Home

With this piece, we take a look at the Airbnb case study. We look at what Airbnb does, the industry,… Read More

The story of Zostel India: Rising above the Pandemic

As the clock struck 6:30 p.m, the hustle & bustle in the Zostel Office at Indiranagar, Bangalore slowed down. Employees… Read More

Idea Cellular case study: From Idea to Vi

With this piece, we take a look at the Idea cellular case study. The brand went from being known as… Read More

Story of Titan: India’s most successful consumer brand

With this piece, we take a look at the story of Titan, India's most successful consumer brand. We take a… Read More

Indian Deodorant Industry: How FOGG changed the game?

With this piece, we take a look at the Indian deodorant industry. We will look at the current picture, pre-Fogg… Read More

Story of Paper Boat: A nostalgic walk down the memory lane

The piece aims to understand the emotional story of Paper Boat. The brand is selling memories more than it is… Read More

Indian Gaming Industry: The Rise of Ludo King

With this piece, we take a look at the Indian Gaming Industry with Ludo King being our special point of… Read More

Case study of TikTok: Global Dominance in 4 years

With this piece, we take a look at the case study of TikTok starting 2017 till today. The topic has… Read More

Meme Marketing: Memes and Brands – A Thrilling Marriage Story

Meme Marketing is picking steam over the last few years. The phenomena was apparent during the recent "Binod" and "Rasode… Read More

Kia Motors India Case Study: Fastest carmaker in 11 months

Learn Kia motors India case study, to understand how in In July 2019, it became the fastest-selling car maker of… Read More

A study of Brand vs Customer centric Marketing: KFC vs Maggi

Customer centric Marketing vs Brand centric Marketing by using the example of Maggi and KFC Before we start, please note,… Read More

Burberry rebranding: An iconic transformation from Gangwear to Luxury clothing

We all know what Rebranding is right? For starters, it is the process of changing the corporate or public image… Read More

1948 to today: The sweet story of Mondelez India

When we think of chocolates, the first colour that comes to mind is not brown but purple. Interesting, right? This… Read More

Case study of Dollar Shave Club – When David beats Goliath

Catering to men’s grooming requirements and very specifically shaving, The Dollar shave club is a startup launched in 2011. The… Read More

The Hajmola Advertisements: An unconventional Marketing story

With this piece, we take a look at the Dabur's Hajmola advertisements and the entire unconventional Marketing story of the… Read More

Winning in Unchartered waters – ZA Consulting’s FMCG case study

With this piece, let's take a look at a real-life FMCG case study from ZA Consulting. This is the first… Read More

The story of Amul: Unlocking in the Lockdown

The story of Amul during lockdown is quite in contrast to that of other brands. Double-digit growth in sales turnover,… Read More

The Weather Company from a Weather Channel: Transformation story

With this piece, we take a look at the transformation story of the a weather channel to the Weather company.… Read More

Tata Pravesh Initiative: The #OpenHope campaign

With this piece, we take a look at the #OpenHope campaign by Tata Pravesh. The first part of this campaign… Read More

Ola case study: The story of a Millionaire without a car

With this piece, we take a look at the Ola case study. Essentially discovering how Ola came into being, understanding… Read More

Project Dhoop: FSSAI & Kwality against India’s Vitamin D deficiency

Before we understand Project Dhoop, let's get a little context of the issue. India is a sunny country with a… Read More

Case study: The Journey of Paytm

With this piece, we'll try to understand the case study of Paytm, which will explain how the brand went from… Read More

Dabur Case study: An Aatmanirbhar brand since 1884

Before we get into the Dabur case study, let us do a swift check. Think about the first brand or… Read More

MTV Case study: India’s beloved youth channel

Before we get into the MTV case study, let's do a swift intro about MTV. MTV or Music Television was… Read More

What is KVIC? – An epitome of ‘Aatmanirbhar Bharat’

What is KVIC? Well, it refers to Khadi and Village Industries Commission, a statutory body set up in 1957 to… Read More

Maggi Case study: The 2015 Maggi crisis

If you’re reading this, we’re sure in your lifetime you would’ve had a pleasure of sparing those controversial two minutes… Read More

Sony Walkman Case study: How it changed the way we listen to Music

With this piece, we take a look at the Sony Walkman case study. We understand why it wasn't the iPod… Read More

Case Study: The YES Bank Crisis

Prequel: Harkirat Singh, Ashok Kapur, and Rana Kapoor instituted a bank called YES bank in 2004, which became the 4th… Read More

Case study: The Rise and Fall of WeWork

With this WeWork case study, we will learn how the most prominent unicorn of this era once valued at $47bn… Read More