Business Concepts | Marketing, Finance And More

The 101 of Brand Architecture

June 26, 2021June 26, 2021 Sage Branding architecture

With this piece, we understand what Brand Architecture is, we look at the types of Brand Architectures and then essentially

Placements//GDPI//Interview Consulting Experience

Darwinian Shakeout – What can we learn?

May 29, 2021May 29, 2021 Sage Darwinian Shakeout

With today’s piece, we understand Darwanin Shakeout from a more Business perspective. We look at the automobile space, the internet

Placements//GDPI//Interview Experience Marketing

The 101 of Veblen Effect in Luxury Marketing

May 15, 2021May 15, 2021 Sage Luxury Marketing, Veblen effect

This is a Special Piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and Sundar Kondur (SVP – Times

Experience Marketing

The 101 of using Celebrities in Marketing

April 24, 2021April 24, 2021 Sage BrandupWithBajaj

With this piece, we take a look at the 101 of using Celebrities in Marketing Promotions. The author, Saurabh Bajaj, is

Marketing Careers Placements//GDPI//Interview

PM Case Solving 101 – Product Management Interview Questions

April 11, 2021April 11, 2021 Sage Product Management

With this piece, we understand an approach to solving Product Management Interview Questions/Cases. The idea behind this piece is to

Experience Marketing Placements//GDPI//Interview

The 101 of Consumer Promotions with Examples

April 3, 2021April 3, 2021 Sage 101 Series, BrandupWithBajaj, Marketing, Marketing concepts

With this piece, we take a look at the 101 of Consumer Promotions with Examples. The author, Saurabh Bajaj, is

Marketing Brand Campaigns Placements//GDPI//Interview

The Power of Scent Marketing

March 13, 2021March 13, 2021 Sage Brand Advertisements, Marketing, Marketing concepts

With this piece, we take a look at the Power of Scent Marketing. The author of this piece is Kunal

Business concepts Market Research Marketing

What is Behavioral Economics? ft. Common Consumer Behaviour

February 24, 2021February 24, 2021 Sage Behavioral Economics, Marketing

With this piece, we take a look at what is Behavioral Economics. We understand how various techniques are used in

Marketing Brand Campaigns Consulting Experience

How to deliver a Killer Advertising Brief!? Top 5 questions to ask

February 20, 2021February 20, 2021 Sage Advertising brief

With this piece, we understand how to deliver a killer advertising brief. The aim of the piece is simple –

Placements//GDPI//Interview Brand stories Marketing

The Power of Packaging ft. Coca Cola packaging

February 13, 2021February 13, 2021 Sage Marketing, Marketing strategy, Packaging

Today, we talk about the Power of Packaging, ft. Coca Cola Packaging. Before we start, let’s talk a little about

Brand stories Consulting Market Research Marketing

Lockdown Marvel: The Rise of MX Player Everytainment

February 11, 2021February 11, 2021 Sage Marketing, MX Player, MX Player everytainment

With this piece, we take a look at the rise of MX Player in India. The platform emerged as the

Marketing Consulting Experience

Roles and types of Pricing in Business Decision Making

February 6, 2021February 6, 2021 Sage

With this piece, we take a look at the roles and types of Pricing in Business Decision Making. The author,

Consulting Experience Marketing Placements//GDPI//Interview

The 101 of Packaging Design

January 16, 2021January 18, 2021 Sage BrandupWithBajaj, Marketing, Marketing concepts

With this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing

Market Research Marketing

The Packaged Dog Food Market in India

December 22, 2020December 22, 2020 Sage Dog Food Market in India

Today we thought we would do something really different, we take a look at the Packaged dog food market in

Market Research Consulting Marketing

Cloud Kitchen Industry in India

December 18, 2020December 20, 2020 Sage Cloud kitchens, Food delivery, IIM B, Prasad Antapurkar, Swiggy, Zomato

With this piece, we take a look at the Cloud Kitchen Industry in India. Of late, post the lockdown the

Experience Marketing

[Part-1] FMCG Brands of Tomorrow: Instant Mashed Potatoes Category

December 15, 2020December 20, 2020 Sage FMCG Brands, Instant indian snacks

Before we start, we would like to give you a head’s up. The “FMCG Brands of Tomorrow” is a 4-Part

Consulting Market Research Marketing

Emerging Electric Vehicle Industry in India

December 12, 2020December 20, 2020 Sage Environment, EV Industry, IIM L

With this piece, we’ll look at the emerging Electric Vehicle Industry in India. We’ll start by taking a look at

Marketing Experience

What is Nation Branding?

December 10, 2020December 20, 2020 Sage Brands, Marketing, Nation branding

With this piece, we take a look at the idea of Nation branding. We understand “What” the purpose of Nation

Market Research Consulting Finance Marketing

Hospitality Industry in India: Pre/Post COVID

December 8, 2020December 20, 2020 Sage Consulting, Finance, Hospitality Industry, Industry Learning, Marketing

With this piece, we take a look at the Hospitality industry in India. Unlike all other pieces, today, we’ll start

Marketing Consulting Experience Placements//GDPI//Interview

The 101 of how to make a Marketing Plan

December 5, 2020December 5, 2020 Sage BrandupWithBajaj, Marketing, Marketing concepts, Marketing strategy

With this piece, we take a look at how to make a Marketing Plan. Over the last few weeks, we’ve

Finance Consulting Experience

What is ESG Investing? The tri-cycle of businesses

December 1, 2020December 5, 2020 Sage ESG Investing, Finance

With this piece, we take a look at What is ESG Investing? We then head on to take a look

Placements//GDPI//Interview Business concepts Experience Marketing

The 101 of How Product Innovation works?

November 28, 2020November 28, 2020 Sage BrandupWithBajaj, Marketing, Product Management, Products

With this piece, we take a look at how Product innovation works. Only a few years back, you would not

Brand stories Marketing

The story of Apple: What makes Apple, Apple?

November 26, 2020November 26, 2020 Sage Steve Jobs, story of Apple

With this piece, we take a look at the story of Apple. This isn’t a long story, it rather focuses

Market Research Consulting Finance Marketing

The Pre/Post COVID Wedding market in India

November 24, 2020February 20, 2021 Sage Wedding Industry in India, XUB

With this piece, we take a look at the Wedding market in India. We take a look at the current

Market Research Consulting Finance Marketing Tech

Drone market in India: Taking flight

November 20, 2020November 23, 2020 Sage Marketing, startups, Technology

With this piece, we take a look at the Drone market in India. And no, this isn’t a robot uprising,

Brand stories Consulting Marketing

Patanjali case study: The rise of Swadeshi Titan

November 17, 2020December 5, 2020 Sage Brands, Case studies, Marketing, Patanjali

With this piece, we take a look at the Patanjali case study. The company has built an empire against global

Placements//GDPI//Interview Brand Campaigns Experience Marketing

The 101 of How Advertisements are made

November 14, 2020November 28, 2020 Sage Brand Advertisements, BrandupWithBajaj

With this piece, we take a look at how advertisements are made. We’re often amazed to see fancy advertisements running

Market Research Consulting Marketing

The 1 lakh cr Snacks and Sweets industry in India

November 12, 2020November 15, 2020 Sage Marketing, Sweets and Snacks Industry in India

With this piece, we take a look at the Mithai and Namkeen, aka. Snacks and Sweets industry in India. We

Market Research Consulting Economy Finance Marketing

The Rise of Subscription Business Models in the Auto Industry

November 10, 2020November 10, 2020 Sage Automobile industry, Finance

Today we take a look at the rising Subscription Business Models in the Auto Industry. We take a look at

Marketing Brand stories Consulting

Airbnb case study: Your Home away from Home

November 5, 2020November 11, 2020 Sage Airbnb, Busienss model, Business case studies, Case study, Marketing strategy

With this piece, we take a look at the Airbnb case study. We look at what Airbnb does, the industry,

Placements//GDPI//Interview Experience Marketing

What is Marketing Strategy all about?

November 1, 2020November 28, 2020 Sage BrandupWithBajaj, Industry Learning, Marketing concepts, Marketing strategy

With this piece, we take a look at what Marketing Strategy is all about. The author of this piece, Saurabh

Marketing Brand Campaigns

Understanding Brand Personality examples and types

October 29, 2020October 29, 2020 Sage Brands, Marketing

With this piece, we take a look at Brand Personality examples and types. We understand the concept of Brand Personality

Startups Brand stories Consulting Marketing

The story of Zostel India: Rising above the Pandemic

October 24, 2020December 20, 2020 Sage Hospitality Industry, Travel Industry, Zostel India

As the clock struck 6:30 p.m, the hustle & bustle in the Zostel Office at Indiranagar, Bangalore slowed down. Employees

Brand stories Marketing

Idea Cellular case study: From Idea to Vi

October 22, 2020February 26, 2021 Sage Telecom industry

With this piece, we take a look at the Idea cellular case study. The brand went from being known as

Market Research Banking Consulting Finance Tech

FinTech in India and the world: Evolution, Impact, and Uses

October 20, 2020October 20, 2020 Sage fintech, Fintech Future, Fintech in india, Fintech startups

With this piece, we take a look at everything you possibly need to know about Fintech in India and the

How-to-prepare-for-consulting-and-case-interviews

Placements//GDPI//Interview Consulting Experience

How to conquer Consulting and Case Interviews?

October 19, 2020October 19, 2020 Sage Bain and Company

With this piece, we help you take a look at how to conquer consulting and crack case interviews. Consulting, today,

Marketing Market Research

The Rise of Influencer marketing

October 15, 2020October 15, 2020 Sage Influencer marketing, Marketing, Marketing concepts

With this piece, we take a look at the rise of Influencer marketing. We understand how it all started, the

Market Research Business Consulting Finance Marketing

Coffee Industry in India: Growth, Challenges, and the Future

October 1, 2020May 22, 2021 Sage Coffee, Coffee Industry India, InternationalCoffeeDay

With this piece, we take a look at the Coffee Industry in India. We take a look at the history,

CHocolate industry of India: Rise of dark chocolate

Market Research Business Consulting Finance Marketing

Chocolate Industry India: The Rise of Dark Chocolates

September 29, 2020May 22, 2021 Sage Chocolate Industry, Market study, Marketing

With this piece, we take a look at the Chocolate Industry India. The industry has been growing over the past

Marketing Placements//GDPI//Interview

A day in the life of an Area Sales Manager (ASM)

September 27, 2020September 28, 2020 Sage Placements

With this piece, we broadly take a look at a day in the life of an Area Sales Manager (ASM)

Brand stories Brand Campaigns Marketing

Story of Titan: India’s most successful consumer brand

September 23, 2020November 7, 2020 Sage Marketing, Story of Titan watches, Titan

With this piece, we take a look at the story of Titan, India’s most successful consumer brand. We take a

Brand stories Consulting Market Research Marketing

Indian Deodorant Industry: How FOGG changed the game?

September 22, 2020September 22, 2020 Sage Case study, Indian Deodorant Industry, Marketing

With this piece, we take a look at the Indian deodorant industry. We will look at the current picture, pre-Fogg

Consulting Brand stories Finance Market Research Marketing Startups

Indian Gaming Industry: The Rise of Ludo King

September 16, 2020November 15, 2020 Sage Gaming, Indian Gaming Industry

With this piece, we take a look at the Indian Gaming Industry with Ludo King being our special point of

Brand stories Brand Campaigns Marketing

Meme Marketing: Memes and Brands – A Thrilling Marriage Story

September 8, 2020September 9, 2020 Sage Brand campaigns, Brands, Marketing, Meme Marketing

Meme Marketing is picking steam over the last few years. The phenomena was apparent during the recent “Binod” and “Rasode

Startups Consulting Finance Marketing

How is a Startup valued? Mastering 4 Startup valuation methods

September 2, 2020September 13, 2020 Sage startups

With this piece, we understand how is a startup valued. Ever come across those fancy bn dollar valuations popping up

Marketing Brand Campaigns

Surrogate Marketing: The only way for brands to promote banned products?

August 26, 2020May 22, 2021 Sage Surrogate Marketing

With this piece, we take a look at Surrogate Marketing by taking examples of advertisements of a few famous brands

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