Full funnel of marketing with examples | 101
What is full-funnel marketing? Full funnel of marketing as a concept has been around for over 100 years, the funnel… Read More
What is full-funnel marketing? Full funnel of marketing as a concept has been around for over 100 years, the funnel… Read More
With this piece, our agenda is to understand how a Brand Manager can initiate/commission various research methodologies at their disposal… Read More
With this piece our agenda is to understand the 101 of Personal Branding. We will essentially define a framework along… Read More
With this piece, we understand what Brand Architecture is, we look at the types of Brand Architectures and then essentially… Read More
With today's piece, we understand Darwanin Shakeout from a more Business perspective. We look at the automobile space, the internet… Read More
This is a Special Piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and Sundar Kondur (SVP - Times… Read More
With this piece, we take a look at the 101 of using Celebrities in Marketing Promotions. The author, Saurabh Bajaj, is… Read More
With this piece, we understand an approach to solving Product Management Interview Questions/Cases. The idea behind this piece is to… Read More
With this piece, we take a look at the 101 of Consumer Promotions with Examples. The author, Saurabh Bajaj, is… Read More
With this piece, we take a look at the Power of Scent Marketing. The author of this piece is Kunal… Read More