Business concepts

The 101 of Brand Architecture

With this piece, we understand what Brand Architecture is, we look at the types of Brand Architectures and then essentially… Read More

Darwinian Shakeout – What can we learn?

With today's piece, we understand Darwanin Shakeout from a more Business perspective. We look at the automobile space, the internet… Read More

The 101 of Veblen Effect in Luxury Marketing

This is a Special Piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and Sundar Kondur (SVP - Times… Read More

The 101 of using Celebrities in Marketing

With this piece, we take a look at the 101 of using Celebrities in Marketing Promotions. The author, Saurabh Bajaj, is… Read More

PM Case Solving 101 – Product Management Interview Questions

With this piece, we understand an approach to solving Product Management Interview Questions/Cases. The idea behind this piece is to… Read More

The 101 of Consumer Promotions with Examples

With this piece, we take a look at the 101 of Consumer Promotions with Examples. The author, Saurabh Bajaj, is… Read More

The Power of Scent Marketing

With this piece, we take a look at the Power of Scent Marketing. The author of this piece is Kunal… Read More

What is Behavioral Economics? ft. Common Consumer Behaviour

With this piece, we take a look at what is Behavioral Economics. We understand how various techniques are used in… Read More

How to deliver a Killer Advertising Brief!? Top 5 questions to ask

With this piece, we understand how to deliver a killer advertising brief. The aim of the piece is simple -… Read More

The Power of Packaging ft. Coca Cola packaging

Today, we talk about the Power of Packaging, ft. Coca Cola Packaging. Before we start, let’s talk a little about… Read More

Lockdown Marvel: The Rise of MX Player Everytainment

With this piece, we take a look at the rise of MX Player in India. The platform emerged as the… Read More

Roles and types of Pricing in Business Decision Making

With this piece, we take a look at the roles and types of Pricing in Business Decision Making. The author,… Read More

The 101 of Packaging Design

With this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing… Read More

The Packaged Dog Food Market in India

Today we thought we would do something really different, we take a look at the Packaged dog food market in… Read More

Cloud Kitchen Industry in India

With this piece, we take a look at the Cloud Kitchen Industry in India. Of late, post the lockdown the… Read More

[Part-1] FMCG Brands of Tomorrow: Instant Mashed Potatoes Category

Before we start, we would like to give you a head's up. The "FMCG Brands of Tomorrow" is a 4-Part… Read More

Emerging Electric Vehicle Industry in India

With this piece, we'll look at the emerging Electric Vehicle Industry in India. We'll start by taking a look at… Read More

What is Nation Branding?

With this piece, we take a look at the idea of Nation branding. We understand "What" the purpose of Nation… Read More

Hospitality Industry in India: Pre/Post COVID

With this piece, we take a look at the Hospitality industry in India. Unlike all other pieces, today, we’ll start… Read More

The 101 of how to make a Marketing Plan

With this piece, we take a look at how to make a Marketing Plan. Over the last few weeks, we've… Read More

What is ESG Investing? The tri-cycle of businesses

With this piece, we take a look at What is ESG Investing? We then head on to take a look… Read More

The 101 of How Product Innovation works?

With this piece, we take a look at how Product innovation works. Only a few years back, you would not… Read More

The story of Apple: What makes Apple, Apple?

With this piece, we take a look at the story of Apple. This isn't a long story, it rather focuses… Read More

The Pre/Post COVID Wedding market in India

With this piece, we take a look at the Wedding market in India. We take a look at the current… Read More

Drone market in India: Taking flight

With this piece, we take a look at the Drone market in India. And no, this isn’t a robot uprising,… Read More

Patanjali case study: The rise of Swadeshi Titan

With this piece, we take a look at the Patanjali case study. The company has built an empire against global… Read More

The 101 of How Advertisements are made

With this piece, we take a look at how advertisements are made. We're often amazed to see fancy advertisements running… Read More

The 1 lakh cr Snacks and Sweets industry in India

With this piece, we take a look at the Mithai and Namkeen, aka. Snacks and Sweets industry in India. We… Read More

The Rise of Subscription Business Models in the Auto Industry

Today we take a look at the rising Subscription Business Models in the Auto Industry. We take a look at… Read More

The rise of AI-ML use cases post-COVID

With this piece, we take a look at how COVID-19 is changing the way industries will be operating in the… Read More

Airbnb case study: Your Home away from Home

With this piece, we take a look at the Airbnb case study. We look at what Airbnb does, the industry,… Read More

What is Marketing Strategy all about?

With this piece, we take a look at what Marketing Strategy is all about. The author of this piece, Saurabh… Read More

Understanding Brand Personality examples and types

With this piece, we take a look at Brand Personality examples and types. We understand the concept of Brand Personality… Read More

What is Marketing Analytics, A/B Testing and CLV?

Wondering What is Marketing Analytics? And why you should absolutely know this concept? Well, before we start let me tell… Read More

The story of Zostel India: Rising above the Pandemic

As the clock struck 6:30 p.m, the hustle & bustle in the Zostel Office at Indiranagar, Bangalore slowed down. Employees… Read More

Idea Cellular case study: From Idea to Vi

With this piece, we take a look at the Idea cellular case study. The brand went from being known as… Read More

FinTech in India and the world: Evolution, Impact, and Uses

With this piece, we take a look at everything you possibly need to know about Fintech in India and the… Read More

How to conquer Consulting and Case Interviews?

With this piece, we help you take a look at how to conquer consulting and crack case interviews. Consulting, today,… Read More

The Rise of Influencer marketing

With this piece, we take a look at the rise of Influencer marketing. We understand how it all started, the… Read More

Coffee Industry in India: Growth, Challenges, and the Future

With this piece, we take a look at the Coffee Industry in India. We take a look at the history,… Read More

Chocolate Industry India: The Rise of Dark Chocolates

With this piece, we take a look at the Chocolate Industry India. The industry has been growing over the past… Read More

A day in the life of an Area Sales Manager (ASM)

With this piece, we broadly take a look at a day in the life of an Area Sales Manager (ASM)… Read More

Neuromarketing with examples: A Marketing of the future

With this piece, we understand Neuromarketing with examples. We take a look at the definition, techniques and finally look at… Read More

Story of Titan: India’s most successful consumer brand

With this piece, we take a look at the story of Titan, India's most successful consumer brand. We take a… Read More

Indian Deodorant Industry: How FOGG changed the game?

With this piece, we take a look at the Indian deodorant industry. We will look at the current picture, pre-Fogg… Read More

Indian Gaming Industry: The Rise of Ludo King

With this piece, we take a look at the Indian Gaming Industry with Ludo King being our special point of… Read More

Meme Marketing: Memes and Brands – A Thrilling Marriage Story

Meme Marketing is picking steam over the last few years. The phenomena was apparent during the recent "Binod" and "Rasode… Read More

Excellent Customer Experience using AR: The Future

The piece talks about how AR is revolutionizing the future of Customer Experience. We take examples of brands like Frooti,… Read More

How is a Startup valued? Mastering 4 Startup valuation methods

With this piece, we understand how is a startup valued. Ever come across those fancy bn dollar valuations popping up… Read More

Surrogate Marketing: The only way for brands to promote banned products?

With this piece, we take a look at Surrogate Marketing by taking examples of advertisements of a few famous brands… Read More