Darwinian Shakeout – What can we learn?
With today’s piece, we understand Darwanin Shakeout from a more Business perspective. We look at the automobile space, the internet
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Consulting
How to deliver a Killer Advertising Brief!? Top 5 questions to ask
With this piece, we understand how to deliver a killer advertising brief. The aim of the piece is simple –
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Lockdown Marvel: The Rise of MX Player Everytainment
With this piece, we take a look at the rise of MX Player in India. The platform emerged as the
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Roles and types of Pricing in Business Decision Making
With this piece, we take a look at the roles and types of Pricing in Business Decision Making. The author,
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The 101 of Packaging Design
With this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing
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Cloud Kitchen Industry in India
With this piece, we take a look at the Cloud Kitchen Industry in India. Of late, post the lockdown the
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Emerging Electric Vehicle Industry in India
With this piece, we’ll look at the emerging Electric Vehicle Industry in India. We’ll start by taking a look at
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Hospitality Industry in India: Pre/Post COVID
With this piece, we take a look at the Hospitality industry in India. Unlike all other pieces, today, we’ll start
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The 101 of how to make a Marketing Plan
With this piece, we take a look at how to make a Marketing Plan. Over the last few weeks, we’ve
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What is ESG Investing? The tri-cycle of businesses
With this piece, we take a look at What is ESG Investing? We then head on to take a look
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The Pre/Post COVID Wedding market in India
With this piece, we take a look at the Wedding market in India. We take a look at the current
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Drone market in India: Taking flight
With this piece, we take a look at the Drone market in India. And no, this isn’t a robot uprising,
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Patanjali case study: The rise of Swadeshi Titan
With this piece, we take a look at the Patanjali case study. The company has built an empire against global
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The 1 lakh cr Snacks and Sweets industry in India
With this piece, we take a look at the Mithai and Namkeen, aka. Snacks and Sweets industry in India. We
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The Rise of Subscription Business Models in the Auto Industry
Today we take a look at the rising Subscription Business Models in the Auto Industry. We take a look at
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The rise of AI-ML use cases post-COVID
With this piece, we take a look at how COVID-19 is changing the way industries will be operating in the
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Airbnb case study: Your Home away from Home
With this piece, we take a look at the Airbnb case study. We look at what Airbnb does, the industry,
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The story of Zostel India: Rising above the Pandemic
As the clock struck 6:30 p.m, the hustle & bustle in the Zostel Office at Indiranagar, Bangalore slowed down. Employees
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FinTech in India and the world: Evolution, Impact, and Uses
With this piece, we take a look at everything you possibly need to know about Fintech in India and the
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How to conquer Consulting and Case Interviews?
With this piece, we help you take a look at how to conquer consulting and crack case interviews. Consulting, today,
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Coffee Industry in India: Growth, Challenges, and the Future
With this piece, we take a look at the Coffee Industry in India. We take a look at the history,
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Chocolate Industry India: The Rise of Dark Chocolates
With this piece, we take a look at the Chocolate Industry India. The industry has been growing over the past
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Indian Deodorant Industry: How FOGG changed the game?
With this piece, we take a look at the Indian deodorant industry. We will look at the current picture, pre-Fogg
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Indian Gaming Industry: The Rise of Ludo King
With this piece, we take a look at the Indian Gaming Industry with Ludo King being our special point of
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How is a Startup valued? Mastering 4 Startup valuation methods
With this piece, we understand how is a startup valued. Ever come across those fancy bn dollar valuations popping up
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McKinsey 7s Framework with examples
Created back in the 1970s by Tom Peters and Robert Waterman, based on their identification of 7 internal elements responsible
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Facebook Jio Deal: Everything you need to know
With this piece, we take a look at the interesting Facebook Jio deal that was clocked earlier in 2020. Post
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