Consulting

Darwinian Shakeout – What can we learn?

With today's piece, we understand Darwanin Shakeout from a more Business perspective. We look at the automobile space, the internet… Read More

How to deliver a Killer Advertising Brief!? Top 5 questions to ask

With this piece, we understand how to deliver a killer advertising brief. The aim of the piece is simple -… Read More

Lockdown Marvel: The Rise of MX Player Everytainment

With this piece, we take a look at the rise of MX Player in India. The platform emerged as the… Read More

Roles and types of Pricing in Business Decision Making

With this piece, we take a look at the roles and types of Pricing in Business Decision Making. The author,… Read More

The 101 of Packaging Design

With this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing… Read More

Cloud Kitchen Industry in India

With this piece, we take a look at the Cloud Kitchen Industry in India. Of late, post the lockdown the… Read More

Emerging Electric Vehicle Industry in India

With this piece, we'll look at the emerging Electric Vehicle Industry in India. We'll start by taking a look at… Read More

Hospitality Industry in India: Pre/Post COVID

With this piece, we take a look at the Hospitality industry in India. Unlike all other pieces, today, we’ll start… Read More

The 101 of how to make a Marketing Plan

With this piece, we take a look at how to make a Marketing Plan. Over the last few weeks, we've… Read More

What is ESG Investing? The tri-cycle of businesses

With this piece, we take a look at What is ESG Investing? We then head on to take a look… Read More

The Pre/Post COVID Wedding market in India

With this piece, we take a look at the Wedding market in India. We take a look at the current… Read More

Drone market in India: Taking flight

With this piece, we take a look at the Drone market in India. And no, this isn’t a robot uprising,… Read More

Patanjali case study: The rise of Swadeshi Titan

With this piece, we take a look at the Patanjali case study. The company has built an empire against global… Read More

The 1 lakh cr Snacks and Sweets industry in India

With this piece, we take a look at the Mithai and Namkeen, aka. Snacks and Sweets industry in India. We… Read More

The Rise of Subscription Business Models in the Auto Industry

Today we take a look at the rising Subscription Business Models in the Auto Industry. We take a look at… Read More

The rise of AI-ML use cases post-COVID

With this piece, we take a look at how COVID-19 is changing the way industries will be operating in the… Read More

Airbnb case study: Your Home away from Home

With this piece, we take a look at the Airbnb case study. We look at what Airbnb does, the industry,… Read More

The story of Zostel India: Rising above the Pandemic

As the clock struck 6:30 p.m, the hustle & bustle in the Zostel Office at Indiranagar, Bangalore slowed down. Employees… Read More

FinTech in India and the world: Evolution, Impact, and Uses

With this piece, we take a look at everything you possibly need to know about Fintech in India and the… Read More

How to conquer Consulting and Case Interviews?

With this piece, we help you take a look at how to conquer consulting and crack case interviews. Consulting, today,… Read More

Coffee Industry in India: Growth, Challenges, and the Future

With this piece, we take a look at the Coffee Industry in India. We take a look at the history,… Read More

Chocolate Industry India: The Rise of Dark Chocolates

With this piece, we take a look at the Chocolate Industry India. The industry has been growing over the past… Read More

Indian Deodorant Industry: How FOGG changed the game?

With this piece, we take a look at the Indian deodorant industry. We will look at the current picture, pre-Fogg… Read More

Indian Gaming Industry: The Rise of Ludo King

With this piece, we take a look at the Indian Gaming Industry with Ludo King being our special point of… Read More

How is a Startup valued? Mastering 4 Startup valuation methods

With this piece, we understand how is a startup valued. Ever come across those fancy bn dollar valuations popping up… Read More

McKinsey 7s Framework with examples

Created back in the 1970s by Tom Peters and Robert Waterman, based on their identification of 7 internal elements responsible… Read More

Facebook Jio Deal: Everything you need to know

With this piece, we take a look at the interesting Facebook Jio deal that was clocked earlier in 2020. Post… Read More