Consulting

Darwinian Shakeout – What can we learn?

With today's piece, we understand Darwanin Shakeout from a more Business perspective. We look at the automobile space, the internet… Read More

How to deliver a Killer Advertising Brief!? Top 5 questions to ask

With this piece, we understand how to deliver a killer advertising brief. The aim of the piece is simple -… Read More

Lockdown Marvel: The Rise of MX Player Everytainment

With this piece, we take a look at the rise of MX Player in India. The platform emerged as the… Read More

Roles and types of Pricing in Business Decision Making

With this piece, we take a look at the roles and types of Pricing in Business Decision Making. The author,… Read More

The 101 of Packaging Design

With this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing… Read More

Cloud Kitchen Industry in India

With this piece, we take a look at the Cloud Kitchen Industry in India. Of late, post the lockdown the… Read More

Emerging Electric Vehicle Industry in India

With this piece, we'll look at the emerging Electric Vehicle Industry in India. We'll start by taking a look at… Read More

Hospitality Industry in India: Pre/Post COVID

With this piece, we take a look at the Hospitality industry in India. Unlike all other pieces, today, we’ll start… Read More

The 101 of how to make a Marketing Plan

With this piece, we take a look at how to make a Marketing Plan. Over the last few weeks, we've… Read More

What is ESG Investing? The tri-cycle of businesses

With this piece, we take a look at What is ESG Investing? We then head on to take a look… Read More