Marketing | CaseReads

Full funnel of marketing with examples | 101

July 14, 2022July 16, 2022 Sage Marketing Funnel

What is full-funnel marketing? Full funnel of marketing as a concept has been around for over 100 years, the funnel

Brand stories Business concepts Experience Learnings of the Past Marketing

The 101 of Personal Branding

November 19, 2021November 20, 2021 Sage BrandupWithBajaj

With this piece our agenda is to understand the 101 of Personal Branding. We will essentially define a framework along

Placements//GDPI//Interview Brand Campaigns Business concepts Marketing

The 101 of Brand Architecture

June 26, 2021June 26, 2021 Sage Branding architecture

With this piece, we understand what Brand Architecture is, we look at the types of Brand Architectures and then essentially

Placements//GDPI//Interview Experience Marketing

The 101 of Veblen Effect in Luxury Marketing

May 15, 2021May 15, 2021 Sage Luxury Marketing, Veblen effect

This is a Special Piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and Sundar Kondur (SVP – Times

Experience Marketing

The 101 of using Celebrities in Marketing

April 24, 2021April 24, 2021 Sage BrandupWithBajaj

With this piece, we take a look at the 101 of using Celebrities in Marketing Promotions. The author, Saurabh Bajaj, is

Marketing Careers Placements//GDPI//Interview

PM Case Solving 101 – Product Management Interview Questions

April 11, 2021December 5, 2022 Sage Product Management

With this piece, we understand an approach to solving Product Management Interview Questions/Cases. The idea behind this piece is to

Experience Marketing Placements//GDPI//Interview

The 101 of Consumer Promotions with Examples

April 3, 2021April 3, 2021 Sage 101 Series, BrandupWithBajaj, Marketing, Marketing concepts

With this piece, we take a look at the 101 of Consumer Promotions with Examples. The author, Saurabh Bajaj, is

Marketing Brand Campaigns Placements//GDPI//Interview

The Power of Scent Marketing

March 13, 2021March 13, 2021 Sage Brand Advertisements, Marketing, Marketing concepts

With this piece, we take a look at the Power of Scent Marketing. The author of this piece is Kunal

Business concepts Market Research Marketing

What is Behavioral Economics? ft. Common Consumer Behaviour

February 24, 2021February 24, 2021 Sage Behavioral Economics, Marketing

With this piece, we take a look at what is Behavioral Economics. We understand how various techniques are used in

Marketing Brand Campaigns Consulting Experience

How to deliver a Killer Advertising Brief!? Top 5 questions to ask

February 20, 2021February 20, 2021 Sage Advertising brief

With this piece, we understand how to deliver a killer advertising brief. The aim of the piece is simple –

Placements//GDPI//Interview Brand stories Marketing

The Power of Packaging ft. Coca Cola packaging

February 13, 2021February 13, 2021 Sage Marketing, Marketing strategy, Packaging

Today, we talk about the Power of Packaging, ft. Coca Cola Packaging. Before we start, let’s talk a little about

Marketing Consulting Experience

Roles and types of Pricing in Business Decision Making

February 6, 2021February 6, 2021 Sage

With this piece, we take a look at the roles and types of Pricing in Business Decision Making. The author,

Consulting Experience Marketing Placements//GDPI//Interview

The 101 of Packaging Design

January 16, 2021January 18, 2021 Sage BrandupWithBajaj, Marketing, Marketing concepts

With this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing

Market Research Marketing

The Packaged Dog Food Market in India

December 22, 2020December 22, 2020 Sage Dog Food Market in India

Today we thought we would do something really different, we take a look at the Packaged dog food market in

Market Research Consulting Marketing

Cloud Kitchen Industry in India

December 18, 2020December 20, 2020 Sage Cloud kitchens, Food delivery, IIM B, Prasad Antapurkar, Swiggy, Zomato

With this piece, we take a look at the Cloud Kitchen Industry in India. Of late, post the lockdown the

Experience Marketing

[Part-1] FMCG Brands of Tomorrow: Instant Mashed Potatoes Category

December 15, 2020December 20, 2020 Sage FMCG Brands, Instant indian snacks

Before we start, we would like to give you a head’s up. The “FMCG Brands of Tomorrow” is a 4-Part

Consulting Market Research Marketing

Emerging Electric Vehicle Industry in India

December 12, 2020December 20, 2020 Sage Environment, EV Industry, IIM L

With this piece, we’ll look at the emerging Electric Vehicle Industry in India. We’ll start by taking a look at

Marketing Experience

What is Nation Branding?

December 10, 2020December 20, 2020 Sage Brands, Marketing, Nation branding

With this piece, we take a look at the idea of Nation branding. We understand “What” the purpose of Nation

Market Research Consulting Finance Marketing

Hospitality Industry in India: Pre/Post COVID

December 8, 2020December 20, 2020 Sage Consulting, Finance, Hospitality Industry, Industry Learning, Marketing

With this piece, we take a look at the Hospitality industry in India. Unlike all other pieces, today, we’ll start

Brand stories Marketing

The story of Apple: What makes Apple, Apple?

November 26, 2020November 26, 2020 Sage Steve Jobs, story of Apple

With this piece, we take a look at the story of Apple. This isn’t a long story, it rather focuses

Market Research Consulting Finance Marketing

The Pre/Post COVID Wedding market in India

November 24, 2020February 20, 2021 Sage Wedding Industry in India, XUB

With this piece, we take a look at the Wedding market in India. We take a look at the current

Market Research Consulting Finance Marketing Tech

Drone market in India: Taking flight

November 20, 2020November 23, 2020 Sage Marketing, startups, Technology

With this piece, we take a look at the Drone market in India. And no, this isn’t a robot uprising,

Brand stories Consulting Marketing

Patanjali case study: The rise of Swadeshi Titan

November 17, 2020December 5, 2020 Sage Brands, Case studies, Marketing, Patanjali

With this piece, we take a look at the Patanjali case study. The company has built an empire against global

Placements//GDPI//Interview Brand Campaigns Experience Marketing

The 101 of How Advertisements are made

November 14, 2020November 28, 2020 Sage Brand Advertisements, BrandupWithBajaj

With this piece, we take a look at how advertisements are made. We’re often amazed to see fancy advertisements running

Market Research Consulting Marketing

The 1 lakh cr Snacks and Sweets industry in India

November 12, 2020November 15, 2020 Sage Marketing, Sweets and Snacks Industry in India

With this piece, we take a look at the Mithai and Namkeen, aka. Snacks and Sweets industry in India. We

Market Research Consulting Finance Marketing Tech

The rise of AI-ML use cases post-COVID

November 6, 2020November 6, 2020 Sage AI, Machine learning

With this piece, we take a look at how COVID-19 is changing the way industries will be operating in the

Marketing Brand Campaigns

Understanding Brand Personality examples and types

October 29, 2020October 29, 2020 Sage Brands, Marketing

With this piece, we take a look at Brand Personality examples and types. We understand the concept of Brand Personality

Tech Marketing

What is Marketing Analytics, A/B Testing and CLV?

October 27, 2020November 13, 2020 Sage Case studies, Marketing, MBA case studies

Wondering What is Marketing Analytics? And why you should absolutely know this concept? Well, before we start let me tell

Startups Brand stories Consulting Marketing

The story of Zostel India: Rising above the Pandemic

October 24, 2020May 13, 2022 Sage Hospitality Industry, Travel Industry, Zostel India

As the clock struck 6:30 p.m, the hustle & bustle in the Zostel Office at Indiranagar, Bangalore slowed down. Employees

Brand stories Marketing

Idea Cellular case study: From Idea to Vi

October 22, 2020February 26, 2021 Sage Telecom industry

With this piece, we take a look at the Idea cellular case study. The brand went from being known as

Marketing Market Research

The Rise of Influencer marketing

October 15, 2020October 15, 2020 Sage Influencer marketing, Marketing, Marketing concepts

With this piece, we take a look at the rise of Influencer marketing. We understand how it all started, the

Market Research Business Consulting Finance Marketing

Chocolate Industry India: The Rise of Dark Chocolates

September 29, 2020May 13, 2022 Sage Chocolate Industry, Market study, Marketing

With this piece, we take a look at the Chocolate Industry India. The industry has been growing over the past

Marketing Placements//GDPI//Interview

A day in the life of an Area Sales Manager (ASM)

September 27, 2020September 28, 2020 Sage Placements

With this piece, we broadly take a look at a day in the life of an Area Sales Manager (ASM)

Marketing Tech

Neuromarketing with examples: A Marketing of the future

September 25, 2020September 27, 2020 Sage Marketing concepts, Neuromarketing

With this piece, we understand Neuromarketing with examples. We take a look at the definition, techniques and finally look at

Brand stories Brand Campaigns Marketing

Story of Titan: India’s most successful consumer brand

September 23, 2020May 13, 2022 Sage Marketing, Story of Titan watches, Titan

With this piece, we take a look at the story of Titan, India’s most successful consumer brand. We take a

Brand stories Brand Campaigns Marketing

Meme Marketing: Memes and Brands – A Thrilling Marriage Story

September 8, 2020September 9, 2020 Sage Brand campaigns, Brands, Marketing, Meme Marketing

Meme Marketing is picking steam over the last few years. The phenomena was apparent during the recent “Binod” and “Rasode

Tech Brand Campaigns Marketing

Excellent Customer Experience using AR: The Future

September 4, 2020December 5, 2020 Sage Marketing

The piece talks about how AR is revolutionizing the future of Customer Experience. We take examples of brands like Frooti,

Startups Consulting Finance Marketing

How is a Startup valued? Mastering 4 Startup valuation methods

September 2, 2020September 13, 2020 Sage startups

With this piece, we understand how is a startup valued. Ever come across those fancy bn dollar valuations popping up

Marketing Brand Campaigns

Surrogate Marketing: The only way for brands to promote banned products?

August 26, 2020May 13, 2022 Sage Surrogate Marketing

With this piece, we take a look at Surrogate Marketing by taking examples of advertisements of a few famous brands

Tech Marketing Startups

Case Study of Short-Video Platforms: The Rise and the future

August 7, 2020October 16, 2020 Sage Short Video Platforms

This piece talks about how brilliantly successful Short-video platforms have become in less than a decade. Post the ban of