Marketing

Full funnel of marketing with examples | 101

What is full-funnel marketing? Full funnel of marketing as a concept has been around for over 100 years, the funnel… Read More

101 of Consumer Insights for Brand Managers

With this piece, our agenda is to understand how a Brand Manager can initiate/commission various research methodologies at their disposal… Read More

The 101 of Personal Branding

With this piece our agenda is to understand the 101 of Personal Branding. We will essentially define a framework along… Read More

The 101 of Brand Architecture

With this piece, we understand what Brand Architecture is, we look at the types of Brand Architectures and then essentially… Read More

The 101 of Veblen Effect in Luxury Marketing

This is a Special Piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and Sundar Kondur (SVP - Times… Read More

The 101 of using Celebrities in Marketing

With this piece, we take a look at the 101 of using Celebrities in Marketing Promotions. The author, Saurabh Bajaj, is… Read More

PM Case Solving 101 – Product Management Interview Questions

With this piece, we understand an approach to solving Product Management Interview Questions/Cases. The idea behind this piece is to… Read More

The 101 of Consumer Promotions with Examples

With this piece, we take a look at the 101 of Consumer Promotions with Examples. The author, Saurabh Bajaj, is… Read More

The Power of Scent Marketing

With this piece, we take a look at the Power of Scent Marketing. The author of this piece is Kunal… Read More

What is Behavioral Economics? ft. Common Consumer Behaviour

With this piece, we take a look at what is Behavioral Economics. We understand how various techniques are used in… Read More