Marketing

The Pre/Post COVID Wedding market in India

With this piece, we take a look at the Wedding market in India. We take a look at the current… Read More

Drone market in India: Taking flight

With this piece, we take a look at the Drone market in India. And no, this isn’t a robot uprising,… Read More

Patanjali case study: The rise of Swadeshi Titan

With this piece, we take a look at the Patanjali case study. The company has built an empire against global… Read More

The 101 of How Advertisements are made

With this piece, we take a look at how advertisements are made. We're often amazed to see fancy advertisements running… Read More

The 1 lakh cr Snacks and Sweets industry in India

With this piece, we take a look at the Mithai and Namkeen, aka. Snacks and Sweets industry in India. We… Read More

The Rise of Subscription Business Models in the Auto Industry

Today we take a look at the rising Subscription Business Models in the Auto Industry. We take a look at… Read More

The rise of AI-ML use cases post-COVID

With this piece, we take a look at how COVID-19 is changing the way industries will be operating in the… Read More

Airbnb case study: Your Home away from Home

With this piece, we take a look at the Airbnb case study. We look at what Airbnb does, the industry,… Read More

What is Marketing Strategy all about?

With this piece, we take a look at what Marketing Strategy is all about. The author of this piece, Saurabh… Read More

Understanding Brand Personality examples and types

With this piece, we take a look at Brand Personality examples and types. We understand the concept of Brand Personality… Read More

What is Marketing Analytics, A/B Testing and CLV?

Wondering What is Marketing Analytics? And why you should absolutely know this concept? Well, before we start let me tell… Read More

The story of Zostel India: Rising above the Pandemic

As the clock struck 6:30 p.m, the hustle & bustle in the Zostel Office at Indiranagar, Bangalore slowed down. Employees… Read More

Idea Cellular case study: From Idea to Vi

With this piece, we take a look at the Idea cellular case study. The brand went from being known as… Read More

The Rise of Influencer marketing

With this piece, we take a look at the rise of Influencer marketing. We understand how it all started, the… Read More

Coffee Industry in India: Growth, Challenges, and the Future

With this piece, we take a look at the Coffee Industry in India. We take a look at the history,… Read More

Chocolate Industry India: The Rise of Dark Chocolates

With this piece, we take a look at the Chocolate Industry India. The industry has been growing over the past… Read More

A day in the life of an Area Sales Manager (ASM)

With this piece, we broadly take a look at a day in the life of an Area Sales Manager (ASM)… Read More

Neuromarketing with examples: A Marketing of the future

With this piece, we understand Neuromarketing with examples. We take a look at the definition, techniques and finally look at… Read More

Story of Titan: India’s most successful consumer brand

With this piece, we take a look at the story of Titan, India's most successful consumer brand. We take a… Read More

Indian Deodorant Industry: How FOGG changed the game?

With this piece, we take a look at the Indian deodorant industry. We will look at the current picture, pre-Fogg… Read More

Indian Gaming Industry: The Rise of Ludo King

With this piece, we take a look at the Indian Gaming Industry with Ludo King being our special point of… Read More

Meme Marketing: Memes and Brands – A Thrilling Marriage Story

Meme Marketing is picking steam over the last few years. The phenomena was apparent during the recent "Binod" and "Rasode… Read More

Improved Customer Experience using AR: with examples of 5 brands

The piece talks about how AR is revolutionizing the future of Customer Experience. We take examples of brands like Frooti,… Read More

How is a Startup valued? Mastering 4 Startup valuation methods

With this piece, we understand how is a startup valued. Ever come across those fancy bn dollar valuations popping up… Read More

Surrogate Marketing: The only way for brands to promote banned products?

With this piece, we take a look at Surrogate Marketing by taking examples of advertisements of a few famous brands… Read More

Case Study of Short-Video Platforms: The Rise and the future

This piece talks about how brilliantly successful Short-video platforms have become in less than a decade. Post the ban of… Read More

The Hajmola Advertisements: An unconventional Marketing story

With this piece, we take a look at the Dabur's Hajmola advertisements and the entire unconventional Marketing story of the… Read More

The story of Amul: Unlocking in the Lockdown

The story of Amul during lockdown is quite in contrast to that of other brands. Double-digit growth in sales turnover,… Read More

The Weather Company from a Weather Channel: Transformation story

With this piece, we take a look at the transformation story of the a weather channel to the Weather company.… Read More

7Ps of Marketing Mix: Explained well with examples

Learn everything about the 7Ps of Marketing mix, Understand why this concept is still relevant today and will be relevant… Read More