7Ps of Marketing Mix: Explained well with examples

Learn everything about the 7Ps of Marketing mix, Understand why this concept is still relevant today and will be relevant… Read More

Porter’s 5 forces model on Wipro

With this piece, we take a look at the Porter's 5 forces model, we've taken the example of Wipro in… Read More

Breaking down The Marketing Funnel – with examples

No matter what business you’re running today, the concept of “Funnel” stays relevant to your business. Why? Well, before customers… Read More

Mastering Hashtags: Expert a Marketing MSME

Understand everything about Mastering hashtags, following the history, the evolution; we broadly look at a few types of Hashtags, head… Read More

Decoding the Psychology of Pricing: How companies make you buy

“It's all in your head!”, they say. Well, even in business development? Yep. Millions are invested by businesses today into… Read More

What are the 5 Marketing concepts?

While there are literally thousands of marketing concepts out there, and, we’ve added some of those here. There’s 5 basic… Read More

Understanding Cause Related Marketing with examples

It is 24th June, 2020, if you are someone who observes brands very closely, you’d notice all the big brands… Read More

BCG Matrix of Amul: Analyzing the taste of India

Amongst the first few classes in any business school, you come across the BCG matrix. Over the course of the… Read More

BCG Matrix with examples of 4 popular brands

Once upon a time, long before we could employ technology to sort our messes for us, existed a land of… Read More

Logo Analysis: What logos say about their brands?

We promise you after you’re done reading this article, you’re going to start looking at the brands from the perspective… Read More

Understanding Gamification in Marketing with examples

Learn the concept of Gamification specifically in Marketing and the increasing usage of the concept by the brands today -… Read More

What is the Iceberg principle in Marketing?

The Iceberg principle is a theory or belief, which says that we only believe what we see in front of… Read More