7Ps of Marketing Mix: Explained well with examples
Learn everything about the 7Ps of Marketing mix, Understand why this concept is still relevant today and will be relevant
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MBA Kickstarters
What is WACC in Finance? Everything you need to know
With this piece, we take a look at What is WACC in Finance, the topic is a must-know for a
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McKinsey 7s Framework with examples
Created back in the 1970s by Tom Peters and Robert Waterman, based on their identification of 7 internal elements responsible
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How to solve Guesstimate Questions? with 12 practice questions
This piece aims to help you understand how to solve guesstimate questions, we will solve a few questions as we
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Porter’s 5 forces model on Wipro
With this piece, we take a look at the Porter’s 5 forces model, we’ve taken the example of Wipro in
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Understanding the PESTLE Analysis with examples
Starting a business or entering a foreign market is a crucial step. It requires deep understanding of the industry, economy,
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Financial Ratios Analysis with a live example
Financial statements give us an idea about a company’s performance and health but more often than not, investors, creditors, analysts,
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Breaking down The Marketing Funnel – with examples
No matter what business you’re running today, the concept of “Funnel” stays relevant to your business. Why? Well, before customers
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Decoding the Psychology of Pricing: How companies make you buy
“It’s all in your head!”, they say. Well, even in business development? Yep. Millions are invested by businesses today into
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How to analyze financial statements? With examples
Financial statements are written records that give an idea about a company’s overall financial performance and health. They are guiding
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Understanding the meaning of Financial Markets
Assuming you have superficial knowledge about the subject, we’ll take an example of local marketing to understand the meaning of
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Meaning of Employee Engagement: The best Practices
There are a myriad of HR terms that make the rounds in the B-School curriculum. Out of those, one important
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What are the 5 Marketing concepts?
While there are literally thousands of marketing concepts out there, and, we’ve added some of those here. There’s 5 basic
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