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7Ps of Marketing Mix: Explained well with examples

Learn everything about the 7Ps of Marketing mix, Understand why this concept is still relevant today and will be relevant… Read More

What is WACC in Finance? Everything you need to know

With this piece, we take a look at What is WACC in Finance, the topic is a must-know for a… Read More

McKinsey 7s Framework with examples

Created back in the 1970s by Tom Peters and Robert Waterman, based on their identification of 7 internal elements responsible… Read More

How to solve Guesstimate Questions? with 12 practice questions

This piece aims to help you understand how to solve guesstimate questions, we will solve a few questions as we… Read More

Porter’s 5 forces model on Wipro

With this piece, we take a look at the Porter's 5 forces model, we've taken the example of Wipro in… Read More

Understanding the PESTLE Analysis with examples

Starting a business or entering a foreign market is a crucial step. It requires deep understanding of the industry, economy,… Read More

Financial Ratios Analysis with a live example

Financial statements give us an idea about a company’s performance and health but more often than not, investors, creditors, analysts,… Read More

Breaking down The Marketing Funnel – with examples

No matter what business you’re running today, the concept of “Funnel” stays relevant to your business. Why? Well, before customers… Read More

Decoding the Psychology of Pricing: How companies make you buy

“It's all in your head!”, they say. Well, even in business development? Yep. Millions are invested by businesses today into… Read More

How to analyze financial statements? With examples

Financial statements are written records that give an idea about a company’s overall financial performance and health. They are guiding… Read More

Understanding the meaning of Financial Markets

Assuming you have superficial knowledge about the subject, we'll take an example of local marketing to understand the meaning of… Read More

Meaning of Employee Engagement: The best Practices

There are a myriad of HR terms that make the rounds in the B-School curriculum. Out of those, one important… Read More

What are the 5 Marketing concepts?

While there are literally thousands of marketing concepts out there, and, we’ve added some of those here. There’s 5 basic… Read More