Experience | CaseReads

Darwinian Shakeout – What can we learn?

May 29, 2021May 29, 2021 Sage Darwinian Shakeout

With today’s piece, we understand Darwanin Shakeout from a more Business perspective. We look at the automobile space, the internet

Placements//GDPI//Interview Experience Marketing

The 101 of Veblen Effect in Luxury Marketing

May 15, 2021May 15, 2021 Sage Luxury Marketing, Veblen effect

This is a Special Piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and Sundar Kondur (SVP – Times

Experience Marketing

The 101 of using Celebrities in Marketing

April 24, 2021April 24, 2021 Sage BrandupWithBajaj

With this piece, we take a look at the 101 of using Celebrities in Marketing Promotions. The author, Saurabh Bajaj, is

Experience Marketing Placements//GDPI//Interview

The 101 of Consumer Promotions with Examples

April 3, 2021April 3, 2021 Sage 101 Series, BrandupWithBajaj, Marketing, Marketing concepts

With this piece, we take a look at the 101 of Consumer Promotions with Examples. The author, Saurabh Bajaj, is

Placements//GDPI//Interview Experience

The CREDO of a Spiritual Manager: Seeking Salvation in a Corporate World

March 6, 2021March 6, 2021 Sage BrandupWithBajaj, Marketing, Spiritual

This piece summarizes our favourite author, Saurabh Bajaj’s journey through a 10-day Vipassana. It is considered to be one of

Marketing Brand Campaigns Consulting Experience

How to deliver a Killer Advertising Brief!? Top 5 questions to ask

February 20, 2021February 20, 2021 Sage Advertising brief

With this piece, we understand how to deliver a killer advertising brief. The aim of the piece is simple –

Marketing Consulting Experience

Roles and types of Pricing in Business Decision Making

February 6, 2021February 6, 2021 Sage

With this piece, we take a look at the roles and types of Pricing in Business Decision Making. The author,

Consulting Experience Marketing Placements//GDPI//Interview

The 101 of Packaging Design

January 16, 2021January 18, 2021 Sage BrandupWithBajaj, Marketing, Marketing concepts

With this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing

Experience Marketing

[Part-1] FMCG Brands of Tomorrow: Instant Mashed Potatoes Category

December 15, 2020December 20, 2020 Sage FMCG Brands, Instant indian snacks

Before we start, we would like to give you a head’s up. The “FMCG Brands of Tomorrow” is a 4-Part

Marketing Experience

What is Nation Branding?

December 10, 2020December 20, 2020 Sage Brands, Marketing, Nation branding

With this piece, we take a look at the idea of Nation branding. We understand “What” the purpose of Nation

Marketing Consulting Experience Placements//GDPI//Interview

The 101 of how to make a Marketing Plan

December 5, 2020December 5, 2020 Sage BrandupWithBajaj, Marketing, Marketing concepts, Marketing strategy

With this piece, we take a look at how to make a Marketing Plan. Over the last few weeks, we’ve

Finance Consulting Experience

What is ESG Investing? The tri-cycle of businesses

December 1, 2020December 5, 2020 Sage ESG Investing, Finance

With this piece, we take a look at What is ESG Investing? We then head on to take a look

Placements//GDPI//Interview Business concepts Experience Marketing

The 101 of How Product Innovation works?

November 28, 2020November 28, 2020 Sage BrandupWithBajaj, Marketing, Product Management, Products

With this piece, we take a look at how Product innovation works. Only a few years back, you would not

Placements//GDPI//Interview Brand Campaigns Experience Marketing

The 101 of How Advertisements are made

November 14, 2020November 28, 2020 Sage Brand Advertisements, BrandupWithBajaj

With this piece, we take a look at how advertisements are made. We’re often amazed to see fancy advertisements running

Placements//GDPI//Interview Experience Marketing

What is Marketing Strategy all about?

November 1, 2020November 28, 2020 Sage BrandupWithBajaj, Industry Learning, Marketing concepts, Marketing strategy

With this piece, we take a look at what Marketing Strategy is all about. The author of this piece, Saurabh

How-to-prepare-for-consulting-and-case-interviews

Placements//GDPI//Interview Consulting Experience

How to conquer Consulting and Case Interviews?

October 19, 2020October 19, 2020 Sage Bain and Company

With this piece, we help you take a look at how to conquer consulting and crack case interviews. Consulting, today,

MBA-learning-summer-internships-casereads

Placements//GDPI//Interview Experience

Move your MBA learning up the value chain

September 13, 2020September 13, 2020 Sage Placements

With this piece, we’ll aim to understand how to notch up your MBA learning. We’ll look at all the possible

how-to-handle-pressure-Stress-management-techniques-MBA-Casereads-summer-internships-placements

Placements//GDPI//Interview Experience

How to handle pressure during your MBA journey

September 6, 2020September 11, 2020 Sage 1 Comment Placements

With this piece, we talk about how to handle pressure during MBA by walking you through the life of an

Competitions Experience

How to crack the Bajaj Finserv case study?

July 24, 2020October 16, 2020 Sage Competitions, IIM, MBA

With this piece, we take a look at how to crack the Bajaj Finserv case study competition. We take a

Experience Placements//GDPI//Interview

[Part 2] “Design thinking, the need of the hour”: The Placement Season of 2020

July 22, 2020October 16, 2020 Sage 0 Comments

The placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about

Experience Placements//GDPI//Interview

[Part 1] “The Optimism you need”: The Placement Season of 2020

July 13, 2020October 16, 2020 Sage 1 Comment 2021 batch

The placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about