The 101 of Packaging Design
With this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing
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Experience
[Part-1] FMCG Brands of Tomorrow: Instant Mashed Potatoes Category
Before we start, we would like to give you a head’s up. The “FMCG Brands of Tomorrow” is a 4-Part
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What is Nation Branding?
With this piece, we take a look at the idea of Nation branding. We understand “What” the purpose of Nation
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The 101 of how to make a Marketing Plan
With this piece, we take a look at how to make a Marketing Plan. Over the last few weeks, we’ve
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What is ESG Investing? The tri-cycle of businesses
With this piece, we take a look at What is ESG Investing? We then head on to take a look
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The 101 of How Product Innovation works?
With this piece, we take a look at how Product innovation works. Only a few years back, you would not
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The 101 of How Advertisements are made
With this piece, we take a look at how advertisements are made. We’re often amazed to see fancy advertisements running
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What is Marketing Strategy all about?
With this piece, we take a look at what Marketing Strategy is all about. The author of this piece, Saurabh
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How to conquer Consulting and Case Interviews?
With this piece, we help you take a look at how to conquer consulting and crack case interviews. Consulting, today,
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Move your MBA learning up the value chain
With this piece, we’ll aim to understand how to notch up your MBA learning. We’ll look at all the possible
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How to handle pressure during your MBA journey
With this piece, we talk about how to handle pressure during MBA by walking you through the life of an
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How to crack the Bajaj Finserv case study?
With this piece, we take a look at how to crack the Bajaj Finserv case study competition. We take a
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[Part 2] “Design thinking, the need of the hour”: The Placement Season of 2020
The placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about
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[Part 1] “The Optimism you need”: The Placement Season of 2020
The placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about
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