Experience

Darwinian Shakeout – What can we learn?

With today's piece, we understand Darwanin Shakeout from a more Business perspective. We look at the automobile space, the internet… Read More

The 101 of Veblen Effect in Luxury Marketing

This is a Special Piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and Sundar Kondur (SVP - Times… Read More

The 101 of using Celebrities in Marketing

With this piece, we take a look at the 101 of using Celebrities in Marketing Promotions. The author, Saurabh Bajaj, is… Read More

The 101 of Consumer Promotions with Examples

With this piece, we take a look at the 101 of Consumer Promotions with Examples. The author, Saurabh Bajaj, is… Read More

The CREDO of a Spiritual Manager: Seeking Salvation in a Corporate World

This piece summarizes our favourite author, Saurabh Bajaj's journey through a 10-day Vipassana. It is considered to be one of… Read More

How to deliver a Killer Advertising Brief!? Top 5 questions to ask

With this piece, we understand how to deliver a killer advertising brief. The aim of the piece is simple -… Read More

Roles and types of Pricing in Business Decision Making

With this piece, we take a look at the roles and types of Pricing in Business Decision Making. The author,… Read More

The 101 of Packaging Design

With this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing… Read More

[Part-1] FMCG Brands of Tomorrow: Instant Mashed Potatoes Category

Before we start, we would like to give you a head's up. The "FMCG Brands of Tomorrow" is a 4-Part… Read More

What is Nation Branding?

With this piece, we take a look at the idea of Nation branding. We understand "What" the purpose of Nation… Read More

The 101 of how to make a Marketing Plan

With this piece, we take a look at how to make a Marketing Plan. Over the last few weeks, we've… Read More

What is ESG Investing? The tri-cycle of businesses

With this piece, we take a look at What is ESG Investing? We then head on to take a look… Read More

The 101 of How Product Innovation works?

With this piece, we take a look at how Product innovation works. Only a few years back, you would not… Read More

The 101 of How Advertisements are made

With this piece, we take a look at how advertisements are made. We're often amazed to see fancy advertisements running… Read More

What is Marketing Strategy all about?

With this piece, we take a look at what Marketing Strategy is all about. The author of this piece, Saurabh… Read More

How to conquer Consulting and Case Interviews?

With this piece, we help you take a look at how to conquer consulting and crack case interviews. Consulting, today,… Read More

Move your MBA learning up the value chain

With this piece, we'll aim to understand how to notch up your MBA learning. We'll look at all the possible… Read More

How to handle pressure during your MBA journey

With this piece, we talk about how to handle pressure during MBA by walking you through the life of an… Read More

How to crack the Bajaj Finserv case study?

With this piece, we take a look at how to crack the Bajaj Finserv case study competition. We take a… Read More

[Part 2] “Design thinking, the need of the hour”: The Placement Season of 2020

The placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about… Read More

[Part 1] “The Optimism you need”: The Placement Season of 2020

The placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about… Read More