Market Research

101 of Consumer Insights for Brand Managers

With this piece, our agenda is to understand how a Brand Manager can initiate/commission various research methodologies at their disposal… Read More

What is Behavioral Economics? ft. Common Consumer Behaviour

With this piece, we take a look at what is Behavioral Economics. We understand how various techniques are used in… Read More

The Rise of Micro Mobility Industry in India

With this piece, we take a look at the Micro Mobility industry in India. We take a look at the… Read More

Lockdown Marvel: The Rise of MX Player Everytainment

With this piece, we take a look at the rise of MX Player in India. The platform emerged as the… Read More

An Opportunity for Specialty Chemical Industry in India

Today, we'll look at Specialty Chemical Industry in India. We start by looking at the global chemical industry figures vs… Read More

The Packaged Dog Food Market in India

Today we thought we would do something really different, we take a look at the Packaged dog food market in… Read More

Cloud Kitchen Industry in India

With this piece, we take a look at the Cloud Kitchen Industry in India. Of late, post the lockdown the… Read More

Emerging Electric Vehicle Industry in India

With this piece, we'll look at the emerging Electric Vehicle Industry in India. We'll start by taking a look at… Read More

Hospitality Industry in India: Pre/Post COVID

With this piece, we take a look at the Hospitality industry in India. Unlike all other pieces, today, we’ll start… Read More

The Pre/Post COVID Wedding market in India

With this piece, we take a look at the Wedding market in India. We take a look at the current… Read More