Market Research

What is Behavioral Economics? ft. Common Consumer Behaviour

With this piece, we take a look at what is Behavioral Economics. We understand how various techniques are used in… Read More

The Rise of Micro Mobility Industry in India

With this piece, we take a look at the Micro Mobility industry in India. We take a look at the… Read More

Lockdown Marvel: The Rise of MX Player Everytainment

With this piece, we take a look at the rise of MX Player in India. The platform emerged as the… Read More

An Opportunity for Specialty Chemical Industry in India

Today, we'll look at Specialty Chemical Industry in India. We start by looking at the global chemical industry figures vs… Read More

The Packaged Dog Food Market in India

Today we thought we would do something really different, we take a look at the Packaged dog food market in… Read More

Cloud Kitchen Industry in India

With this piece, we take a look at the Cloud Kitchen Industry in India. Of late, post the lockdown the… Read More

Emerging Electric Vehicle Industry in India

With this piece, we'll look at the emerging Electric Vehicle Industry in India. We'll start by taking a look at… Read More

Hospitality Industry in India: Pre/Post COVID

With this piece, we take a look at the Hospitality industry in India. Unlike all other pieces, today, we’ll start… Read More

The Pre/Post COVID Wedding market in India

With this piece, we take a look at the Wedding market in India. We take a look at the current… Read More

Drone market in India: Taking flight

With this piece, we take a look at the Drone market in India. And no, this isn’t a robot uprising,… Read More

The 1 lakh cr Snacks and Sweets industry in India

With this piece, we take a look at the Mithai and Namkeen, aka. Snacks and Sweets industry in India. We… Read More

The Rise of Subscription Business Models in the Auto Industry

Today we take a look at the rising Subscription Business Models in the Auto Industry. We take a look at… Read More

The rise of AI-ML use cases post-COVID

With this piece, we take a look at how COVID-19 is changing the way industries will be operating in the… Read More

FinTech in India and the world: Evolution, Impact, and Uses

With this piece, we take a look at everything you possibly need to know about Fintech in India and the… Read More

The Rise of Influencer marketing

With this piece, we take a look at the rise of Influencer marketing. We understand how it all started, the… Read More

Coffee Industry in India: Growth, Challenges, and the Future

With this piece, we take a look at the Coffee Industry in India. We take a look at the history,… Read More

Chocolate Industry India: The Rise of Dark Chocolates

With this piece, we take a look at the Chocolate Industry India. The industry has been growing over the past… Read More

Indian Deodorant Industry: How FOGG changed the game?

With this piece, we take a look at the Indian deodorant industry. We will look at the current picture, pre-Fogg… Read More

Story of Paper Boat: A nostalgic walk down the memory lane

The piece aims to understand the emotional story of Paper Boat. The brand is selling memories more than it is… Read More

Indian Gaming Industry: The Rise of Ludo King

With this piece, we take a look at the Indian Gaming Industry with Ludo King being our special point of… Read More

Audio OTT Economy in India: The rise of Spotify India

With this read, we take a look at the rise of Audio OTT Economy in India - we understand the… Read More

Organic Skin care in India: The future of the skin care industry

With this piece, we talk about organic skin care in India. We understand the trigger and drivers of this industry… Read More

A study of Brand vs Customer centric Marketing: KFC vs Maggi

Customer centric Marketing vs Brand centric Marketing by using the example of Maggi and KFC Before we start, please note,… Read More

EdTech Industry in India: To be valued at $3.5B by 2022

With this piece we take a look at the rise of Edtech Industry in India. We take a look at… Read More

Growth of Men’s Grooming Category in India: On Marico acquiring Beardo

In recent years, growth of men's grooming category in India gas been just phenomenal. Gone are the days where men’s… Read More

Facebook Jio Deal: Everything you need to know

With this piece, we take a look at the interesting Facebook Jio deal that was clocked earlier in 2020. Post… Read More