Drone market in India: Taking flight
With this piece, we take a look at the Drone market in India. And no, this isn’t a robot uprising,
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Tech
The rise of AI-ML use cases post-COVID
With this piece, we take a look at how COVID-19 is changing the way industries will be operating in the
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What is Marketing Analytics, A/B Testing and CLV?
Wondering What is Marketing Analytics? And why you should absolutely know this concept? Well, before we start let me tell
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FinTech in India and the world: Evolution, Impact, and Uses
With this piece, we take a look at everything you possibly need to know about Fintech in India and the
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The Resurgence against the App Store Monopoly
This piece will walk you through the recent resurgence against the app store monopoly. With Fortnite filing a lawsuit against
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Neuromarketing with examples: A Marketing of the future
With this piece, we understand Neuromarketing with examples. We take a look at the definition, techniques and finally look at
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Improved Customer Experience using AR: with examples of 5 brands
The piece talks about how AR is revolutionizing the future of Customer Experience. We take examples of brands like Frooti,
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What makes TikTok, tick? Understanding the TikTok algorithm
With this piece, we’ll try to decode what makes TikTok worth more than 20 Bn dollars. Essentially try to understand
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IoT use cases: Why the Internet of things is the future?
With this piece we take a look at what Internet of things is, a look at the Industry 4.0 and
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Case Study of Short-Video Platforms: The Rise and the future
This piece talks about how brilliantly successful Short-video platforms have become in less than a decade. Post the ban of
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Apple iPhone 11 – An iPhone made in India
You read it right. They are now making iPhones in India. Given the backlash Chinese products faced in the Indian
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Jio Glass vs Google Glass: Can Jio win where Google failed?
With this piece we take a look at one of the most interesting launches of 2020, the Jio Glass. Now,
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Trump vs Twitter: The Content Moderation Game
Social media platforms have been on a radar for quite a few years for the influx of fake news that
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Understanding the Netflix Recommendation System
Ever wondered how suddenly you stumble upon a great movie/show on Netflix just because it shows up on your home
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Facebook shops: Will social commerce be the new reality?
Before we jump into what Facebook shops are, let’s start from the very basics. Commerce is a process buying and
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Sony Walkman Case study: How it changed the way we listen to Music
With this piece, we take a look at the Sony Walkman case study. We understand why it wasn’t the iPod
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What caused the dot com bubble in 1998-2000?
On 10 March 2000, the Nasdaq index of Leading technology shares was showing greater spikes, which resulted in bursting of
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