Drone market in India: Taking flight

With this piece, we take a look at the Drone market in India. And no, this isn’t a robot uprising,… Read More

The rise of AI-ML use cases post-COVID

With this piece, we take a look at how COVID-19 is changing the way industries will be operating in the… Read More

What is Marketing Analytics, A/B Testing and CLV?

Wondering What is Marketing Analytics? And why you should absolutely know this concept? Well, before we start let me tell… Read More

FinTech in India and the world: Evolution, Impact, and Uses

With this piece, we take a look at everything you possibly need to know about Fintech in India and the… Read More

The Resurgence against the App Store Monopoly

This piece will walk you through the recent resurgence against the app store monopoly. With Fortnite filing a lawsuit against… Read More

Neuromarketing with examples: A Marketing of the future

With this piece, we understand Neuromarketing with examples. We take a look at the definition, techniques and finally look at… Read More

Excellent Customer Experience using AR: The Future

The piece talks about how AR is revolutionizing the future of Customer Experience. We take examples of brands like Frooti,… Read More

What makes TikTok, tick? Understanding the TikTok algorithm

With this piece, we'll try to decode what makes TikTok worth more than 20 Bn dollars. Essentially try to understand… Read More

IoT use cases: Why the Internet of things is the future?

With this piece we take a look at what Internet of things is, a look at the Industry 4.0 and… Read More

Case Study of Short-Video Platforms: The Rise and the future

This piece talks about how brilliantly successful Short-video platforms have become in less than a decade. Post the ban of… Read More

Apple iPhone 11 – An iPhone made in India

You read it right. They are now making iPhones in India. Given the backlash Chinese products faced in the Indian… Read More

Jio Glass vs Google Glass: Can Jio win where Google failed?

With this piece we take a look at one of the most interesting launches of 2020, the Jio Glass. Now,… Read More

Trump vs Twitter: The Content Moderation Game

Social media platforms have been on a radar for quite a few years for the influx of fake news that… Read More

Understanding the Netflix Recommendation System

Ever wondered how suddenly you stumble upon a great movie/show on Netflix just because it shows up on your home… Read More

Facebook shops: Will social commerce be the new reality?

Before we jump into what Facebook shops are, let’s start from the very basics. Commerce is a process buying and… Read More

Sony Walkman Case study: How it changed the way we listen to Music

With this piece, we take a look at the Sony Walkman case study. We understand why it wasn't the iPod… Read More

What caused the dot com bubble in 1998-2000?

On 10 March 2000, the Nasdaq index of Leading technology shares was showing greater spikes, which resulted in bursting of… Read More