101 of Consumer Insights for Brand Managers
With this piece, our agenda is to understand how a Brand Manager can initiate/commission various research methodologies at their disposal
Read more
Placements//GDPI//Interview
The 101 of Brand Architecture
With this piece, we understand what Brand Architecture is, we look at the types of Brand Architectures and then essentially
Read more
Darwinian Shakeout – What can we learn?
With today’s piece, we understand Darwanin Shakeout from a more Business perspective. We look at the automobile space, the internet
Read more
The 101 of Veblen Effect in Luxury Marketing
This is a Special Piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and Sundar Kondur (SVP – Times
Read more
PM Case Solving 101 – Product Management Interview Questions
With this piece, we understand an approach to solving Product Management Interview Questions/Cases. The idea behind this piece is to
Read more
The 101 of Consumer Promotions with Examples
With this piece, we take a look at the 101 of Consumer Promotions with Examples. The author, Saurabh Bajaj, is
Read more
The Power of Scent Marketing
With this piece, we take a look at the Power of Scent Marketing. The author of this piece is Kunal
Read more
The CREDO of a Spiritual Manager: Seeking Salvation in a Corporate World
This piece summarizes our favourite author, Saurabh Bajaj’s journey through a 10-day Vipassana. It is considered to be one of
Read more
A brand that woke up India – Tata Tea Jaago Re Campaign
With this piece, we take a look at Tata Tea Jaago re campaign case study. We understand how the initiative
Read more
CR Special: Pandemic redefining the meaning of VUCA World
Guys, this is a special piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and
Read more
The Power of Packaging ft. Coca Cola packaging
Today, we talk about the Power of Packaging, ft. Coca Cola Packaging. Before we start, let’s talk a little about
Read more
The 101 of Packaging Design
With this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing
Read more
The 101 of how to make a Marketing Plan
With this piece, we take a look at how to make a Marketing Plan. Over the last few weeks, we’ve
Read more
The 101 of How Product Innovation works?
With this piece, we take a look at how Product innovation works. Only a few years back, you would not
Read more
The 101 of How Advertisements are made
With this piece, we take a look at how advertisements are made. We’re often amazed to see fancy advertisements running
Read more
What is Marketing Strategy all about?
With this piece, we take a look at what Marketing Strategy is all about. The author of this piece, Saurabh
Read more
How to conquer Consulting and Case Interviews?
With this piece, we help you take a look at how to conquer consulting and crack case interviews. Consulting, today,
Read more
A day in the life of an Area Sales Manager (ASM)
With this piece, we broadly take a look at a day in the life of an Area Sales Manager (ASM)
Read more
Move your MBA learning up the value chain
With this piece, we’ll aim to understand how to notch up your MBA learning. We’ll look at all the possible
Read more
How to handle pressure during your MBA journey
With this piece, we talk about how to handle pressure during MBA by walking you through the life of an
Read more
Learnings and tips to crack Summer Placements
Before we jump in the post, here’s a little bit about me. I completed my MBA from IIM Indore, it
Read more
Placements | How to Crack an FMCG Interview?
Summer Internship 2020 Summer Internship 2020 Before I share what you need to crack any FMCG interview, please let me
Read more
A few Tips for Summer and MBA Interviews
With placement season approaching, this post gives you best of the advice to crack an MBA and or a Summer
Read more
[Part 2] “Design thinking, the need of the hour”: The Placement Season of 2020
The placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about
Read more
[Part 1] “The Optimism you need”: The Placement Season of 2020
The placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about
Read more