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Placements//GDPI//Interview

Consumer Insights
Brand stories Business concepts Careers Experience Market Research Marketing Placements//GDPI//Interview 

101 of Consumer Insights for Brand Managers

February 19, 2022February 19, 2022 Sage BrandupWithBajaj, Insights, Marketing, Marketing concepts, Marketing strategy

With this piece, our agenda is to understand how a Brand Manager can initiate/commission various research methodologies at their disposal

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The 101 of Brand Architecture
Placements//GDPI//Interview Brand Campaigns Business concepts Marketing 

The 101 of Brand Architecture

June 26, 2021June 26, 2021 Sage Branding architecture

With this piece, we understand what Brand Architecture is, we look at the types of Brand Architectures and then essentially

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Darwinian Shakeout – what can we learn?
Placements//GDPI//Interview Consulting Experience 

Darwinian Shakeout – What can we learn?

May 29, 2021May 29, 2021 Sage Darwinian Shakeout

With today’s piece, we understand Darwanin Shakeout from a more Business perspective. We look at the automobile space, the internet

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Veblen effect in Luxury Marketing
Placements//GDPI//Interview Experience Marketing 

The 101 of Veblen Effect in Luxury Marketing

May 15, 2021May 15, 2021 Sage Luxury Marketing, Veblen effect

This is a Special Piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and Sundar Kondur (SVP – Times

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PM Case Solving 101 Product Management Interview Questions
Marketing Careers Placements//GDPI//Interview 

PM Case Solving 101 – Product Management Interview Questions

April 11, 2021December 5, 2022 Sage Product Management

With this piece, we understand an approach to solving Product Management Interview Questions/Cases. The idea behind this piece is to

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The 101 of Consumer Promotions with Examples
Experience Marketing Placements//GDPI//Interview 

The 101 of Consumer Promotions with Examples

April 3, 2021April 3, 2021 Sage 101 Series, BrandupWithBajaj, Marketing, Marketing concepts

With this piece, we take a look at the 101 of Consumer Promotions with Examples. The author, Saurabh Bajaj, is

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The Power of Scent Marketing
Marketing Brand Campaigns Placements//GDPI//Interview 

The Power of Scent Marketing

March 13, 2021March 13, 2021 Sage Brand Advertisements, Marketing, Marketing concepts

With this piece, we take a look at the Power of Scent Marketing. The author of this piece is Kunal

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The Spiritual Manager
Placements//GDPI//Interview Experience 

The CREDO of a Spiritual Manager: Seeking Salvation in a Corporate World

March 6, 2021March 6, 2021 Sage BrandupWithBajaj, Marketing, Spiritual

This piece summarizes our favourite author, Saurabh Bajaj’s journey through a 10-day Vipassana. It is considered to be one of

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Tata Tea Jaago re campaign
Brand Campaigns Brand stories Placements//GDPI//Interview 

A brand that woke up India – Tata Tea Jaago Re Campaign

February 28, 2021May 13, 2022 Sage Brand campaigns, Marketing, Tata tea

With this piece, we take a look at Tata Tea Jaago re campaign case study. We understand how the initiative

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Meaning of VUCA World
Placements//GDPI//Interview Business 

CR Special: Pandemic redefining the meaning of VUCA World

February 14, 2021February 15, 2021 Sage BrandupWithBajaj, COVID-19, Marketing, News, Sales

Guys, this is a special piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and

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Coca Cola packaging
Placements//GDPI//Interview Brand stories Marketing 

The Power of Packaging ft. Coca Cola packaging

February 13, 2021February 13, 2021 Sage Marketing, Marketing strategy, Packaging

Today, we talk about the Power of Packaging, ft. Coca Cola Packaging. Before we start, let’s talk a little about

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The 101 of Packaging Design
Consulting Experience Marketing Placements//GDPI//Interview 

The 101 of Packaging Design

January 16, 2021January 18, 2021 Sage BrandupWithBajaj, Marketing, Marketing concepts

With this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing

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The 101 of how to make a Marketing Plan
Marketing Consulting Experience Placements//GDPI//Interview 

The 101 of how to make a Marketing Plan

December 5, 2020December 5, 2020 Sage BrandupWithBajaj, Marketing, Marketing concepts, Marketing strategy

With this piece, we take a look at how to make a Marketing Plan. Over the last few weeks, we’ve

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The 101 of How Product Innovation works
Placements//GDPI//Interview Business concepts Experience Marketing 

The 101 of How Product Innovation works?

November 28, 2020November 28, 2020 Sage BrandupWithBajaj, Marketing, Product Management, Products

With this piece, we take a look at how Product innovation works. Only a few years back, you would not

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The 101 of How Advertisements are made
Placements//GDPI//Interview Brand Campaigns Experience Marketing 

The 101 of How Advertisements are made

November 14, 2020November 28, 2020 Sage Brand Advertisements, BrandupWithBajaj

With this piece, we take a look at how advertisements are made. We’re often amazed to see fancy advertisements running

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What-is-marketing-strategy-all-about-Casereads-Saurabh-Bajaj
Placements//GDPI//Interview Experience Marketing 

What is Marketing Strategy all about?

November 1, 2020November 28, 2020 Sage BrandupWithBajaj, Industry Learning, Marketing concepts, Marketing strategy

With this piece, we take a look at what Marketing Strategy is all about. The author of this piece, Saurabh

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How-to-prepare-for-consulting-and-case-interviews
Placements//GDPI//Interview Consulting Experience 

How to conquer Consulting and Case Interviews?

October 19, 2020October 19, 2020 Sage Bain and Company

With this piece, we help you take a look at how to conquer consulting and crack case interviews. Consulting, today,

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Area sales manager role
Marketing Placements//GDPI//Interview 

A day in the life of an Area Sales Manager (ASM)

September 27, 2020September 28, 2020 Sage Placements

With this piece, we broadly take a look at a day in the life of an Area Sales Manager (ASM)

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MBA-learning-summer-internships-casereads
Placements//GDPI//Interview Experience 

Move your MBA learning up the value chain

September 13, 2020September 13, 2020 Sage Placements

With this piece, we’ll aim to understand how to notch up your MBA learning. We’ll look at all the possible

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how-to-handle-pressure-Stress-management-techniques-MBA-Casereads-summer-internships-placements
Placements//GDPI//Interview Experience 

How to handle pressure during your MBA journey

September 6, 2020September 11, 2020 Sage 1 Comment Placements

With this piece, we talk about how to handle pressure during MBA by walking you through the life of an

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Learnings-and-Tips-to-crack-Summer-Placements
Placements//GDPI//Interview 

Learnings and tips to crack Summer Placements

August 30, 2020October 10, 2020 Sage Placements, Summer Internships

Before we jump in the post, here’s a little bit about me. I completed my MBA from IIM Indore, it

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how-to-crack-an-fmcg-interview-summer-internships-2020
Placements//GDPI//Interview 

Placements | How to Crack an FMCG Interview?

August 18, 2020September 13, 2020 Sage FMCG, Interviews, Marketing

Summer Internship 2020 Summer Internship 2020 Before I share what you need to crack any FMCG interview, please let me

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Summer-Internships-2020
Placements//GDPI//Interview 

A few Tips for Summer and MBA Interviews

August 15, 2020November 11, 2020 Sage MBA

With placement season approaching, this post gives you best of the advice to crack an MBA and or a Summer

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Placement season 2020
Experience Placements//GDPI//Interview 

[Part 2] “Design thinking, the need of the hour”: The Placement Season of 2020

July 22, 2020October 16, 2020 Sage 0 Comments

The placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about

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The Placement Season of 2020
Experience Placements//GDPI//Interview 

[Part 1] “The Optimism you need”: The Placement Season of 2020

July 13, 2020October 16, 2020 Sage 1 Comment 2021 batch

The placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about

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