101 of Consumer Insights for Brand Managers
With this piece, our agenda is to understand how a Brand Manager can initiate/commission various research methodologies at their disposal
Read moreWith this piece, our agenda is to understand how a Brand Manager can initiate/commission various research methodologies at their disposal
Read moreWith this piece, we understand what Brand Architecture is, we look at the types of Brand Architectures and then essentially
Read moreWith today’s piece, we understand Darwanin Shakeout from a more Business perspective. We look at the automobile space, the internet
Read moreThis is a Special Piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and Sundar Kondur (SVP – Times
Read moreWith this piece, we understand an approach to solving Product Management Interview Questions/Cases. The idea behind this piece is to
Read moreWith this piece, we take a look at the 101 of Consumer Promotions with Examples. The author, Saurabh Bajaj, is
Read moreWith this piece, we take a look at the Power of Scent Marketing. The author of this piece is Kunal
Read moreThis piece summarizes our favourite author, Saurabh Bajaj’s journey through a 10-day Vipassana. It is considered to be one of
Read moreWith this piece, we take a look at Tata Tea Jaago re campaign case study. We understand how the initiative
Read moreGuys, this is a special piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and
Read moreToday, we talk about the Power of Packaging, ft. Coca Cola Packaging. Before we start, let’s talk a little about
Read moreWith this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing
Read moreWith this piece, we take a look at how to make a Marketing Plan. Over the last few weeks, we’ve
Read moreWith this piece, we take a look at how Product innovation works. Only a few years back, you would not
Read moreWith this piece, we take a look at how advertisements are made. We’re often amazed to see fancy advertisements running
Read moreWith this piece, we take a look at what Marketing Strategy is all about. The author of this piece, Saurabh
Read moreWith this piece, we help you take a look at how to conquer consulting and crack case interviews. Consulting, today,
Read moreWith this piece, we broadly take a look at a day in the life of an Area Sales Manager (ASM)
Read moreWith this piece, we’ll aim to understand how to notch up your MBA learning. We’ll look at all the possible
Read moreWith this piece, we talk about how to handle pressure during MBA by walking you through the life of an
Read moreBefore we jump in the post, here’s a little bit about me. I completed my MBA from IIM Indore, it
Read moreSummer Internship 2020 Summer Internship 2020 Before I share what you need to crack any FMCG interview, please let me
Read moreWith placement season approaching, this post gives you best of the advice to crack an MBA and or a Summer
Read moreThe placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about
Read moreThe placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about
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