The 101 of Brand Architecture
With this piece, we understand what Brand Architecture is, we look at the types of Brand Architectures and then essentially
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Placements//GDPI//Interview
Darwinian Shakeout – What can we learn?
With today’s piece, we understand Darwanin Shakeout from a more Business perspective. We look at the automobile space, the internet
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The 101 of Veblen Effect in Luxury Marketing
This is a Special Piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and Sundar Kondur (SVP – Times
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PM Case Solving 101 – Product Management Interview Questions
With this piece, we understand an approach to solving Product Management Interview Questions/Cases. The idea behind this piece is to
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The 101 of Consumer Promotions with Examples
With this piece, we take a look at the 101 of Consumer Promotions with Examples. The author, Saurabh Bajaj, is
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The Power of Scent Marketing
With this piece, we take a look at the Power of Scent Marketing. The author of this piece is Kunal
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The CREDO of a Spiritual Manager: Seeking Salvation in a Corporate World
This piece summarizes our favourite author, Saurabh Bajaj’s journey through a 10-day Vipassana. It is considered to be one of
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A brand that woke up India – Tata Tea Jaago Re Campaign
With this piece, we take a look at Tata Tea Jaago re campaign case study. We understand how the initiative
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CR Special: Pandemic redefining the meaning of VUCA World
Guys, this is a special piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and
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The Power of Packaging ft. Coca Cola packaging
Today, we talk about the Power of Packaging, ft. Coca Cola Packaging. Before we start, let’s talk a little about
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The 101 of Packaging Design
With this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing
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The 101 of how to make a Marketing Plan
With this piece, we take a look at how to make a Marketing Plan. Over the last few weeks, we’ve
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The 101 of How Product Innovation works?
With this piece, we take a look at how Product innovation works. Only a few years back, you would not
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The 101 of How Advertisements are made
With this piece, we take a look at how advertisements are made. We’re often amazed to see fancy advertisements running
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What is Marketing Strategy all about?
With this piece, we take a look at what Marketing Strategy is all about. The author of this piece, Saurabh
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How to conquer Consulting and Case Interviews?
With this piece, we help you take a look at how to conquer consulting and crack case interviews. Consulting, today,
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A day in the life of an Area Sales Manager (ASM)
With this piece, we broadly take a look at a day in the life of an Area Sales Manager (ASM)
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Move your MBA learning up the value chain
With this piece, we’ll aim to understand how to notch up your MBA learning. We’ll look at all the possible
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How to handle pressure during your MBA journey
With this piece, we talk about how to handle pressure during MBA by walking you through the life of an
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Learnings and tips to crack Summer Placements
Before we jump in the post, here’s a little bit about me. I completed my MBA from IIM Indore, it
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Placements | How to Crack an FMCG Interview?
Summer Internship 2020 Summer Internship 2020 Before I share what you need to crack any FMCG interview, please let me
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A few Tips for Summer and MBA Interviews
With placement season approaching, this post gives you best of the advice to crack an MBA and or a Summer
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[Part 2] “Design thinking, the need of the hour”: The Placement Season of 2020
The placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about
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[Part 1] “The Optimism you need”: The Placement Season of 2020
The placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about
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