Placements//GDPI//Interview

The 101 of Brand Architecture

With this piece, we understand what Brand Architecture is, we look at the types of Brand Architectures and then essentially… Read More

Darwinian Shakeout – What can we learn?

With today's piece, we understand Darwanin Shakeout from a more Business perspective. We look at the automobile space, the internet… Read More

The 101 of Veblen Effect in Luxury Marketing

This is a Special Piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and Sundar Kondur (SVP - Times… Read More

PM Case Solving 101 – Product Management Interview Questions

With this piece, we understand an approach to solving Product Management Interview Questions/Cases. The idea behind this piece is to… Read More

The 101 of Consumer Promotions with Examples

With this piece, we take a look at the 101 of Consumer Promotions with Examples. The author, Saurabh Bajaj, is… Read More

The Power of Scent Marketing

With this piece, we take a look at the Power of Scent Marketing. The author of this piece is Kunal… Read More

The CREDO of a Spiritual Manager: Seeking Salvation in a Corporate World

This piece summarizes our favourite author, Saurabh Bajaj's journey through a 10-day Vipassana. It is considered to be one of… Read More

A brand that woke up India – Tata Tea Jaago Re Campaign

With this piece, we take a look at Tata Tea Jaago re campaign case study. We understand how the initiative… Read More

CR Special: Pandemic redefining the meaning of VUCA World

Guys, this is a special piece. The piece is collectively written by Saurabh Bajaj (Marketing Head, Dairy at Britannia) and… Read More

The Power of Packaging ft. Coca Cola packaging

Today, we talk about the Power of Packaging, ft. Coca Cola Packaging. Before we start, let’s talk a little about… Read More

The 101 of Packaging Design

With this piece, we take a look at the 101 of Product Packaging. The author, Saurabh Bajaj, is a Marketing… Read More

The 101 of how to make a Marketing Plan

With this piece, we take a look at how to make a Marketing Plan. Over the last few weeks, we've… Read More

The 101 of How Product Innovation works?

With this piece, we take a look at how Product innovation works. Only a few years back, you would not… Read More

The 101 of How Advertisements are made

With this piece, we take a look at how advertisements are made. We're often amazed to see fancy advertisements running… Read More

What is Marketing Strategy all about?

With this piece, we take a look at what Marketing Strategy is all about. The author of this piece, Saurabh… Read More

How to conquer Consulting and Case Interviews?

With this piece, we help you take a look at how to conquer consulting and crack case interviews. Consulting, today,… Read More

A day in the life of an Area Sales Manager (ASM)

With this piece, we broadly take a look at a day in the life of an Area Sales Manager (ASM)… Read More

Move your MBA learning up the value chain

With this piece, we'll aim to understand how to notch up your MBA learning. We'll look at all the possible… Read More

How to handle pressure during your MBA journey

With this piece, we talk about how to handle pressure during MBA by walking you through the life of an… Read More

Learnings and tips to crack Summer Placements

Before we jump in the post, here's a little bit about me. I completed my MBA from IIM Indore, it… Read More

Placements | How to Crack an FMCG Interview?

Summer Internship 2020 Summer Internship 2020 Before I share what you need to crack any FMCG interview, please let me… Read More

A few Tips for Summer and MBA Interviews

With placement season approaching, this post gives you best of the advice to crack an MBA and or a Summer… Read More

[Part 2] “Design thinking, the need of the hour”: The Placement Season of 2020

The placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about… Read More

[Part 1] “The Optimism you need”: The Placement Season of 2020

The placement season of 2020 is going to be a tough one, there absolutely seems to be no doubt about… Read More