Product Management

Top 10 Growth Product Manager Interview Questions

A growth product manager is a professional who is responsible for driving the growth and success of a product. This individual is responsible for defining the product’s vision and strategy, and for leading the development and implementation of initiatives to drive growth. We’ll also look at growth product manager interview questions.

Growth product managers typically have a strong background in product management, with experience in areas such as market analysis, user research, and product strategy. They are skilled in identifying growth opportunities, developing and implementing growth initiatives, and analyzing and reporting on the results of these initiatives.

Some of the key responsibilities of a growth product manager include:

  • Identifying new growth opportunities for the product, through market research, user feedback, and analysis of market trends and competitors
  • Prioritizing growth initiatives and developing a product growth plan that aligns with the product’s overall vision and strategy
  • Leading cross-functional teams to implement growth initiatives, including working with engineering, design, and marketing teams to develop and launch new features, enhancements, and campaigns
  • Analyzing data and metrics to assess the performance and impact of growth initiatives, and to identify opportunities for optimization and improvement
  • Communicating the product’s growth plan and results to stakeholders, including senior leadership and investors.

Top 10 Growth Product Manager Interview questions:

  1. Estimation: Guesstimate Questions
    1. Example: Estimate the number of tea cups consumed in Mumbai
    2. Goal: to know structure. Example:
      1. Ask questions: looking at home or outside? looking at sub-urbs etc?
      2. Look at Demand and supply side.
      3. demand side: tea consumers; supply side: tea makers
      4. take total population. Structure by User groups: Officer goers, home stayers
      5. break down the the best assumptions and keep validating
  2. Estimation: Market Sizing
    1. Example: Estimate the market size of Product Management courses in India
      1. Similar to guesstimate.
      2. goal is to reach a high level number and not the exact number – idea is to understand the structure of your approach
      3. Market sizing is either on revenue or units sold. either top bottom or bottom top.
  3. Strategic: New Market entry
    1. Example: Should Flipkart become a Social Media platform?
      1. Goal: to see if you’re fit to have a logical conversation.
      2. Ability to ask questions and look at most possibilities is what is evaluated
      3. ensure you keep company and product vision in mind when approaching this
  4. Analytics: Metric
    1. How would you measure the success of dog walker service / app?
      1. Goal: to see if you’re okay with looking at data
      2. ability to know what the important metrics
  5. Analytics: Cohort Product testing
    1. Two cohorts, data provided prove which one performs better
      1. goal to understand if you can do hypothesis testing given it’s important for a growth product role
  6. Technical: Know how of tech is structured / ML models are built
    1. Example: How would you build a competitor of grammarly, what data would you need
      1. goal: to see If you understand how underlying systems work
  7. RCA:
    1. You’re a growth PM of Zomato, orders have fallen by 30% – how would you go about this?
      1. goal: structure. to understand if you have the ability to look at all angles
      2. if you can break-down a problem in several pieces and look at each one in isolation
  8. Product Design / sense:
    1. Open ended: Design fridge for kids
    2. Re-design school journey for kids
      1. Goal: conversation. to think if you can think outside a box if a problem is just thrown at your face
  9. Favourite Product Question:
    1. Example: What is your favourite product
      1. How would you improve product?
      2. How would you improve sign-ups
      3. How would you improve user experience?
    2. goal: to know if you have structure based approach
      1. look at relevant user groups, pain points, etc.
  10. Hygiene questions:
    1. Basic understanding of the business
    2. How the user flow of the app looks like
    3. Who the users are of the product
    4. How would you improve this product