Product Management

What is a User Story in Product Management (with Examples)

In product management, a user story is a brief description of a feature or functionality from the perspective of the end user. User stories are used to capture the requirements and expectations of the user, and to help prioritize and plan the development of a product.

A user story typically follows a standard format, which includes the following elements:

  1. As a [type of user], I want [some goal or objective] so that [some benefit or value].

For example:

  • As a frequent traveler, I want a packing list feature in my travel app so that I don’t forget any essential items.
  • As a new user, I want a tutorial or onboarding experience in the app so that I can learn how to use it effectively.
  • As a parent, I want a bedtime feature in the app that allows me to set a daily bedtime for my child and receive notifications when it’s time for them to go to bed.
  1. Acceptance criteria: The acceptance criteria define the specific requirements that must be met for the user story to be considered complete. These criteria should be clear, measurable, and testable, and should provide a detailed description of what the user can expect from the feature or functionality.

For example:

  • The packing list feature should allow the user to create, edit, and delete items on their list.
  • The tutorial or onboarding experience should provide step-by-step instructions on how to use the app, with accompanying visuals and text.
  • The bedtime feature should allow the user to set a daily bedtime for their child, and should provide notifications at the designated bedtime.
  1. Estimated effort: The estimated effort is a rough estimate of the time and resources required to implement the user story. This estimate can be used to prioritize user stories and plan the development of the product.

For example:

  • The packing list feature is estimated to take 2 days of development time and 1 day of testing.
  • The tutorial or onboarding experience is estimated to take 3 days of design and development time.
  • The bedtime feature is estimated to take 1 day of development time and 1 day of testing.

By using user stories, product managers can capture the requirements and expectations of the user in a clear and concise manner. This helps to ensure that the product development process is focused on meeting the needs of the user, and that the product delivers value and achieves the desired business outcomes.