10 Types of Product Managers & Responsibilities

Product management is a diverse and dynamic field, and there are many different types of product managers, each with their own unique skills, expertise, and responsibilities. In this blog post, we will explore 10 common types of product managers, and provide an overview of their roles and responsibilities.

Types of Product Managers

1. Growth product manager: A growth product manager is responsible for driving the growth and success of a product. This may involve identifying new growth opportunities, developing and implementing growth initiatives, and analyzing and optimizing the performance of the product.
2. Technical product manager: A technical product manager is responsible for understanding and managing the technical aspects of a product. This may involve working closely with engineering teams, defining technical requirements and constraints, and ensuring that the product is developed and delivered on time and to the required quality standards.
3. Platform product manager: A platform product manager is responsible for managing and developing a product platform, such as a software development platform or a hardware platform. This may involve defining the roadmap and strategy for the platform, managing the development and release of new features and enhancements, and working with third-party developers to build new products and services on the platform.
4. B2B product manager: A B2B product manager is responsible for managing and developing products and services that are targeted at other businesses, rather than consumers. This may involve understanding the specific needs and challenges of B2B customers, and developing products and services that meet their requirements.
5. B2C product manager: A B2C product manager is responsible for managing and developing products and services that are targeted at consumers. This may involve understanding consumer needs and preferences, and developing products and services that are attractive, user-friendly, and competitively priced.
6. Enterprise product manager: An enterprise product manager is responsible for managing and developing products and services for large enterprises, such as Fortune 500 companies. This may involve working with complex, high-value products and services, and managing sales and deployment processes for these products.
7. SaaS product manager: A SaaS product manager is responsible for managing and developing software-as-a-service (SaaS) products. This may involve defining the roadmap and strategy for the product, managing the development and release of new features and enhancements, and working with customers and partners to ensure that the product meets their needs.
8. Hardware product manager: A hardware product manager is responsible for managing and developing hardware products, such as consumer electronics, industrial equipment, or medical devices. This may involve working with engineering teams to design and develop the product, managing the manufacturing and supply chain processes, and defining the product’s marketing and sales strategy.
9. E-commerce product manager: An e-commerce product manager is responsible for managing and developing products and services for online retail. This may involve understanding the specific needs and challenges of online shoppers, and developing products and services that are easy to find, purchase, and use online.
10. Agile product manager: An agile product manager is responsible for managing and developing products using agile methodologies. This may involve working with cross-functional teams to plan, develop, and deliver product features and enhancements iteratively, and using agile principles and practices to continuously improve the product and the product development process.

Overall, there are many different types of product managers, each with their own unique skills, expertise, and responsibilities. By understanding the different types of product managers, product managers can identify the type that best fits their interests and goals, and develop the skills and expertise needed to be successful in this field.